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Technology

What are the Top Software Development Trends in 2019? This is a common query among businesses & developers alike. Let’s find some of the best software trends for 2019:

Trends change in every arena from fashion to education every day. Similar is the case of software development trends. In fact, in the era of digitalization, software development is one of those fields which is changing at an extremely fast pace.

Every year brings some brand new surprises for software developers. 2018 was the year of complete acceleration for the software development companies worldwide. From blockchain to Artificial intelligence, software technologies have remained a hot topic throughout the year.

According to a report by Gartner in 2018, the IT industry has seen dramatic growth. It has also forecast growth of 8.3 % in 2019. Below is an image of exact figures from the published report:

 

The reason behind the growth of every industry majorly depends on the innovations introduced in that field. No static industry can see such remarkable results and this is the hard work of full-stack developers that we can view some awesome changing trends in this industry.

Every year restyling and enhancements in software product development technologies are creating new trends. New technologies from PWAs to blockchain are getting a larger market constantly.

According to a report by Statista, global blockchain technology worldwide is predicted to increase dramatically from the year 2016 to 2021. Undoubtedly, it has become a hot topic in the tech world from the past few years. Here is the statical representation of the same report:

Also Read: HOW TO START AN IT COMPANY 


Here are some software development trends in 2019 that need your attention. So let’s start the trends:

Software Trend 1: Artificial Intelligence

Artificial intelligence is not much complicated to understand for a layman. In fact, every person has some idea about this technology. It involves developing software that thinks intelligently in the same manner as a human.

 

Today companies providing machine learning services and solutions are on a boom and more-and-more businesses are shifting towards AI as a necessity. It helps to improvise the tasks and increasing the business in the software market. It has reached the fields like healthcare, education, banking as well which has widened the scope of constant experiments by web app developers.


Software Trend 2: Blockchain

Blockchain has gained its popularity with Bitcoin. But, now it is widely used in banking & finance, media & publishing, and healthcare software development services.

We have already discussed the current scenario and predictions of the highlighted technology in the contemporary world. Blockchain technology relates to simplifying banking transactions like transferring money by creating a single ledger for different parties.

 

All these services need blockchain software which is why a large number of blockchain developers would be needed to serve in this sector.

The advantageous and growing opportunities in this arena have made more companies to extend their arms in blockchain development services.


Also Read: WHY OFFICE AUTOMATION IS SO IMPORTANT


Software trend 3: Low Code Development

If you dare to think of web & software development as an approach similar to building lego blocks, what you’ll get would be something known as low-code development.

In a world where standards, policies, regulations, and procedure keep getting updated from time to time, standard coding practices make the process of adapting slow and gruesome for companies and IT developers alike.

Low-code development is a panacea for all these problems, and in the absence of complex codes which require expertise- it can help clients understand their project in better ways, and perhaps enable them to perform customizations on their own.

 

Low-code development is a huge boon for enterprise software development, and at the same time is a crucial aid for companies seeking digital transformation. But before you decide to jump on the bandwagon, it must be known that even in 2019- such a practice would only benefit normal business use cases. In scenarios where businesses require complex and structured solutions, a low-code development practice simply wouldn’t work.


Software Trend 4: Code Quality

As technology is flourishing, it is essential to focus on the quality of your codes and language trends also. The need for the year 2019 is to have a special eye on the development approach as well.

As discussed earlier, low code development is also on a rising trend in the software industry. This means that even non-technical employees can be hired to program software by information technology companies.

Every software or web development company must have clear development approaches and structures to provide coding to their software. The task type should decide the coding quality and structure solely for the best outcomes.


Software Trend 5: Language Trends

Most of the full stack developers are using Javascript to program the software. The popularity of this language is due to its great adaptivity for hybrid applications as well.

It is essentially vital to choose the correct language to avoid any kind of repercussions in the later stage. There are various surveys that let us know about the popularity of different languages.

In the stack overflow survey of commonly used libraries, frameworks & programming languages, Node.js scored 49.9% and Angular scored 39.6%. Some other popular libraries, frameworks & languages are React, .NET core, spring etc. Here is the graphical representation of their findings:

 

This data clearly shows the most used and popular languages which are in trend this year in software developing industries. You can utilize this information to finalize your year plan in custom software development.


Software Trend 6: Progressive web applications

These applications are different from regular mobile apps. You can understand it as a hybrid of web applications and mobile applications. They work on a script called service worker and it is their integral part.

 

They are faster to load and provides some amazing features like push notifications. PWAs are easy to develop and maintain that’s why many mobile app development companies have focused on them in recent years.


Software Trend 7: Cybersecurity:

Security is an issue in every parameter of human life and this issue spreads its presence in all sizes of business as well. Data and software loss threats have become a major part to look out by custom software developers.

The image below shows the data that has been lost or stolen industry wise in 2017 by a report published by Wipro in 2018.

 

This report is evidence that almost every industry is facing cybersecurity issues and they all look upon the software industry for support which makes it a trendy service requirement in the IT sector.


Software Trend 8: Outsourcing

Global outsourcing market is rising every year and has tremendous trends. A survey by Statista shows the global market size of outsourcing services. A graphical representation of the same survey is given below:

 

This gives a clear picture that the outsourcing market is on a rising spree worldwide. IT industry also has many outsourcing projects as business owners prefer outsourcing developers rather than hiring in-house developers.

Industries in all almost every arena in the age of digitalization have a high demand for full stack developers to look into their software needs. From elearning software development to financial software development, software requirements are rising with every passing year.


Software Trend 9: IoT

IoT app development is the latest advancement in software development which has its effects spread at both the consumer and industrial scale. The technology that essentially binds that all technologies together is set to witness an exponential demand across the domains of safety and customer experience.

As per PWC estimates, over 90% automobiles will be IoT enabled by the year 2020. Such a degree of connectivity and control is expected to deliver incremental efficiency in fields of transportation, logistics and supply chains.

 

CISCO’s former researcher David Evans’s calculations give an idea about the reach of IoT over time- Over 127 new devices are connected to the internet every second! This adds up to the evergrowing number of IoT devices globally- over 23.14 billion devices as of 2018, with the number expected to rise up to 26.66 billion by the end of 2019.


Software Trend 10: The Mixed Reality

 

Mixed Reality worldwide Market size in 2017, 2018 and 2025. Source: Statista

The twin technologies of augmented reality (AR) and virtual reality (VR), combine to form what we call the mixed reality. One of these twins- AR has witnessed an incredible amount of growth over the years thanks to its integration on smartphone apps. Undoubtedly, the reason why AR and hiring AR developers is so popular, and why companies are scrambling to have an AR application is primarily because of smartphones. AR apps don’t generally require hardware with high specifications as compared to its twin technology: VR.

Many say that the demand for VR has saturated since its explosion in 2016 and that its scope doesn’t extend beyond entertainment and gaming. However, it’s effective utilization by the US Army and Walmart, among others doesn’t seem to indicate so.

Amongst the crowd that seems to have lost confidence in VR app developers, some have been able to find the best uses for this technology. While Walmart plans to use VR in 2019 to train its employees in customer service and compliance, the US Army is already using Microsoft’s HoloLens’s mixed reality tech for military training purposes.


Final words:

These trends very clearly give an idea about the constant research and development that is taking place in this industry. The software development is working at a full and same pace all over the world. The one thing that every developer must keep in mind is that change is vital and inevitable. Every software development or software consulting company must focus on the evolution of the industry and follow the same trend to become a leader.

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Thanks for the article https://hackernoon.com/top-software-development-trends-in-2019-c0bef4a4add7

 
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Education, Technology

If you enjoy the fast-paced world of technology, then starting a tech company may be a great fit. Setting up an information technology company and running it is sure to keep you on your toes.

“The IT world is an ever-changing industry, so every day is exciting,” said Greg Davis, president of South Coast Computers, a full-service external IT firm founded in 1988.

An IT business can also mean making a very nice income, Davis added.

“IT is one of the few businesses where you can be profitable very quickly, and you can continue to make very good money,” he said.

Even better, a tech company is a good way to start a startup with no money.

“You don’t need a lot of startup funds to open an IT business,” Davis said. “It’s possible to open with very little working capital and grow organically. I’d actually advise this so that you don’t become overextended.”

at you don’t become overextended.”


Steps for Setting up an IT Company

If you’ve decided that an IT business is right for you, you’ll want to determine what type of tech company you wish to open. In general, you need to decide if you’re going to offer generalized services or specialize. There are pros and cons to both choices.

Specialized IT Company

The opportunities abound when it comes to working in IT. Specialties include cybersecurity, cloud computing, business intelligence and analytics, application development, networking, data recovery, data center management and web design and development.

Pros of being specialized in the tech industry include being able to charge more per hour, Davis said.

“This can allow you to make a substantial amount of money,” he said. “When you specialize, you master one particular topic.”

Cons of specializing include experiencing more demanding clients.

“Customers will have higher expectations of your company when you specialize,” Davis said. “They expect you to be the best at what you do.”

Another drawback of specializing is the possibility of your specialty losing demand or even becoming obsolete. This will require you to retrain and pivot.

General IT Company

laptop, software business, It.

If you decide you’d like to provide IT service in several areas, then you’ll want to generalize. Doing so allows you to service a variety of clients.

Pros of providing generalized service include a wide client base. Just about every business and person requires computer assistance. You will also have the opportunity to learn a great deal about the IT business in general and keep up to date on changes in the industry.

Cons of running a generalized computer business include not being able to charge as much as if you were specialized. You also need to be a “jack-of-all-trades” and make sure you keep up with all of the latest technology, which can be time consuming.

Form an IT Business Team

While technology is the driver when setting up an IT company, your staff is your most critical asset.

“Ensure that you have the right team members in place to do the job you intend,” said Barry Newman, chief technology officer at DentalPlans.com. “It all comes down to whether your employees have the required expertise. You need to make sure to cover all of your bases so you can do a good job servicing clients.”

If you decide to specialize, it may help to start your business with a partner, added Pedram Amini, CTO of InQuest.net, a network security company focused on cyber resilience.

“A partnership allows you to divide and conquer and can result in double the success,” he said.

Choose a Company Name

Pick a company name that completely describes what you do.

“While you want the company name to have a nice ring to it, you also want it to be self-explanatory,” Davis said. “Make the name simple and straightforward and searchable, which is critical in today’s digital landscape.”

Form a Legal Business Entity

Before starting a tech company, decide on the type of business structure you need. Although you can change later on, doing so can be difficult. Here are the four main types of business entities from which to choose.

  • Sole proprietorship: Unless you will be working alone or just with a spouse, this type of business structure isn’t ideal for many IT companies. If you intend to keep the business small, however, a sole proprietorship can work. It is easy to set up and maintain, and you may pay fewer taxes than with other business entities.
  • General partnership: If you’ll be working with one or more partners, you need to set up a partnership. With your partners, you will share in all of the profits and losses. You also share responsibilities. For such a structure, you must file an annual company tax return and each pay your own income taxes separately.
  • Limited Liability Corporation (LLC): An LLC can include one or more owners. This type of business structure requires that members decide if they wish to be taxed as a partnership, corporation or sole proprietorship.
  • C Corporation: If you plan to grow your business and go public at some point, a C corporation is the ideal choice, but these business entities are the most complicated. You need to follow certain rules when you have this type of business structure, though all owners are protected from personal liability if the company goes bankrupt.

Determine Marketing

Deciding how you’ll market your business is important before setting up an IT company.

“A good option for getting the word out about your IT company is to contact your local Chamber of Commerce and go to any events they have,” Davis said. “Another potentially helpful choice is to join lead-oriented networking groups.”

Aligning your company with other businesses is another good practice, he added: “For instance, if you’re a general IT company, you might want to develop a relationship with companies that specialize – such as in cloud computing and data recovery.”

Obtain Necessary Certifications

It’s vital that your company is certified in the industry or industries in which you are working. For example, if you’re in cybersecurity, there are corresponding certificates you will need. The same goes for cabling.

If your IT company is generalized, you will likely require several certifications. Generally, it’s required that you become certified in products you sell and install. While you can get certified once you open your business, it’s a good idea to get certified as quickly as possible. You wouldn’t want to miss out on a job because you aren’t certified.

Purchase Required Insurance Coverage

In this day and age, it’s important to have the necessary insurance coverage.

“My employees aren’t able to even step through the front door of a company until they show proof of general liability and workers’ compensation insurance,” Davis said.

Even if a company doesn’t require proof, the right insurance still protects you and your business. Other types of coverage you may need include commercial property, auto, cyber/data breach and business interruption insurance. Also, require any subcontractors you use to be properly insured.

Develop Systems

Start your company on solid footing by developing systems from the beginning. Use accounting software to record all of your sales and expenses. Employ time-tracking software to ensure that you record all billable hours, and a good invoicing system to make sure you get paid for all hours worked. This will help you stay profitable.

Also make sure to store sensitive data, such as customer and proprietary information, in a secure digital location.

Thanks for the article https://smallbusiness.chron.com/start-company-43143.html

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Education

Millennials think of themselves as the innovation generation but, for all our creativity, we have not quite crossed the divide into the success generation. At least, not in a large scale business.

At first, it would seem that individuals like Evan Spiegel at Snapchat and Alexis Ohanian at Reddit are proof of our ambition and startup spirit. However, when you take a closer look, you realize Spiegel and Ohanian are the exceptions rather than the norm. Research conducted at the Pew Research Center indicates that millennials are actually not very entrepreneurial and fail often.

A study of 2014 data by the U.S. Small Business Administration revealed that fewer than 4 percent of 30-year-olds are actively in entrepreneurship, compared with the 5.4 percent of Generation X-ers and 6.7 percent of baby boomers at the same age.

Related: Get on the Floor; The Business Fix for Millennial Founders

Here are a few lessons for millennials through the lens of entrepreneurs who have had inspiring success. These individuals are not just inspiring, but teach vital lessons that we can use to change the trend and change it fast.


Of

1. Stop giving it a try — go all in!

Statistics show that millennials are less entrepreneurial and fail more often,

But deeper research shows the reason. Many of us are just shooting some hoops, trying to get one in the basket. Many millennials say they would like to be their own boss, but far fewer take the plunge. Although there is far more support available in the form of incubators, cultural acceptance and recognition of entrepreneurs “there is still a gap between the ambition the [millennial] generation actually have and those that go on to start a business,” says Robert Osborne of the Centre for Entrepreneurs, a think tank in London.

So what would you do if you have a bubbling entrepreneurial vision but also a bucket load of student loan debt and $200 cash? If these things stop you, you have invested a lot of time in excuses when you should have been investing in your vision. Mogul CEO Tiffany Pham found herself in the exact same situation, and as a young woman in the entrepreneurial space, it was even more difficult. However, she had only one way to go — forward.

“If I didn’t have those millions of dollars to hire a team of engineers then how could I make a difference myself? Maybe I could just teach myself how to code and build this platform myself,” Pham opined. She wasn’t kidding either; she took several day jobs while learning to code at night.

Pham depicts the spirit that we all wish more millennials would incorporate. In her words, “I invest where it’s really important right now, so every dollar goes into Mogul.” As a result, Mogul has grown rapidly as a social enterprise providing women in 196 countries and 30,470 cities with information access, economic opportunity and education.

2. Innovate around innovations.

 “The entrepreneur of this age is one who discovers where the world is going and goes there first.” This quote is often attributed to Microsoft founder Bill Gates. It has been adopted by many millennials in their bid for entrepreneurial dominance. While we are often seen as the innovation generation, looking too far into the future has become another source of the business lethargy among us.

Not everyone is going to make something out of nothing. Sometimes, you only have to watch what has been made and make something new out of what is. For instance, rather than create the world’s next Samsung, why not invest in creating the best music app on the Samsung Galaxy?

Since the turn of the century, the conversation in the automobile industry began returning to electric cars and hybrids, while all the big brands were launching into manufacturing. FLO, alongside other creative and smart companies, launched into making home and commercial electric car chargers and charging points. 

FLO is just one example of companies that thrive around innovation. They built their brand and product around an already existing innovation. Perhaps if millennials started thinking of innovation in these terms, they would find it to be less of a Herculean task and will get more involved in entrepreneurial innovation.

In the words of Louis Tremblay, president, and CEO of FLO and another millennial entrepreneur, “FLO is at the forefront of innovation, and we take pride in leading the way to make EV charging more accessible and more convenient.”

Sometimes, innovation just means making it easier for people to use an already existing product.

3. If it’s all about you, you probably won’t last.

The first question I ask millennial wanna-be entrepreneurs is, “Why do you want to become an entrepreneur?” The response varies from the vague “to change the world,” to the more common “to make a lot of money.” The problem is, most people are focusing on the possible end results of entrepreneurship rather than vetting their inner motivations, which are often key to reaching those results.

Nick Pena admits to being in this circle until he suffered a massive sports injury. The injury gave him time to reflect about life and time to read. One of his friends died during this time period as well. Pena started reading about investment and slowly began unveiling its mysteries. However, the passion that was born from all of his study was not the shallow desire to make it big, but a desire to educate as many as possible to infiltrate the investment market and succeed. He credits his massive success to his need to empower others, not himself.

Fast forward few years later, and Nick is not just very successful as an investor, he has become an Instagram sensation and influencer and spends his time doing what he loves best — teaching others via his company, The Trade Academy. All he does is in keeping with his ideals. “Never make entrepreneurship all about you or you would not last very long,” he says.

Millennials haven’t quite gotten this message.

4. Success is never self-made.

There is no self- made business or self-made millionaire instead. Millennials need to drop the idea of the self-made and start seeing business as a space dominated by strategic partnerships and affiliations. I was fortunate to be on a panel that vetted some business plans submitted by some aspiring millennial entrepreneurs. We were grossly disappointed by the number of millennials trying to build do-it-all businesses.

In this age and time, it is unnecessary to build such companies. There are way too many companies that specialize in ancillary roles like marketing, content creation, web management, and graphics. While it is true that a company can grow to create all these departments, the inability to have them right at the start is no crime.

Iyinoluwa Aboyeji, the 27-year-old co-founder of Andela and Flutterwave, calls his story of success a story of “failure, success, and collaboration.” He unashamedly attributes the success of Andela to the Facebook partnership they succeeded in acquiring. 

Millennials must learn to create profitable partnerships and business relationships while they are still trying to kick off their entrepreneurial journey. If that means you are not self-made then you are a great company because no one ever is.  

While the business climate is a bit different than it was for the generation before us, we also have way more tools and platforms than they ever had at our age. It’s high time we ditched the excuses and started taking advantage of them.

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Education

Many companies find it daunting to decide on whether to solicit the services of a business consulting company or wholly rely on their internal teams. Why? Because top management fears that their inadequacy (with regards to taking charge of the organization) may be exposed and a consultant’s expertise may only compound the situation.

However, this is not the right attitude for any business or company that is looking to grow fast. The five advantages below underscore the need for a business consultant to guarantee great prospects for your business.

Business Puzzles. 4 people hands


YOU TAKE ADVANTAGE OF NEW SKILLS

The critical role of any consultant or business growth agency is to ensure the business stays afloat in regard to business strategies, methodologies, and trends. When a consultant puts these methodologies into play, its commonplace for the company’s top management to ask for an in-depth explanation as to how they utilized them to come to their conclusions.

This is the right time for the company’s top brass to learn these new business consulting skills. These skills will be beneficial in the long run, especially if the consultant walks away or their contract expires.


ADVANTAGE OF AN OUTSIDE PAIR OF EYES

Business owners dedicate every ounce of their energy, a lot of money and time to get the business up and running. This is why most business owners treat their businesses as their babies.

It’s common for internal teams to miss certain problems in the company because of bias or too close to problems and miss to catch them. Organizations can miss addressing critical issues that might negatively impact them now or in the future. This explains why a fresh pair of eyes is needed to catch such problems, and this is where a consultant comes in. Consultants are endowed with hawk-like eyes that can pinpoint problems in a company quickly and recommend necessary countermeasures.

Family-run businesses especially need consultants as they may not be in a position to impartially point out the real problems affecting the company.

BENEFITS FROM EXTENSIVE KNOWLEDGE OF MARKET DYNAMICS

One of the qualifications of a consultant is possession of extensive experience and expertise in the marketplace where the organization operates. Business consultants have worked with many companies in the same industry and know the ins and outs of market trends. They know what other competing companies are doing, and so their recommendations will help your company outsmart competitors easily.

Management can benefit from the consultant’s deep knowledge and expertise in the marketing space and implement those skills during emergency situations or when the consultant has gone.

ENABLES EMPLOYEES TO REALIZE SHORT-TERM GOALS EFFORTLESSLY

Employees tend to perform best in their areas of expertise. However, it can be a daunting task to get employees to realize short-term goals in areas outside their skills set.

Short-term goals usually require a lot of effort, time and skills investment. Employees may feel they are burdened with more work without proper compensation. They might be uninspired in the process, which is not good for business.

Hiring an expert consultant can help realized short-term goals at a reasonable cost while keeping employees happy and motivated.

DIRECT THE SAVED UP TIME TO OTHER PROFITABLE ASPECTS OF THE BUSINESS

It’s always a daunting task for managers to solve all company problems on top of duties in their job descriptions. Dedicating quality time to address certain aspects is a path most companies don’t like to take, as it ends up being costly. However, a consultant has all the time in the world to dedicate their efforts towards data collection, formulating and implementing necessary policies to solve the company’s problems. The business owner can dedicate this saved time to do other aspects of the business that contribute to higher profitability.

Thanks for the article https://www.upwork.com/hiring/for-clients/advantages-hiring-consultant-business-growth-project/

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Technology

A large part of a company’s success depends on day-to-day processes that are easy to overlook. Office automation (the digitizing of clerical functions such as printing, photocopying, and data storage) is a system that’s invisible when everything’s running smoothly. It proves its necessity, however, when something goes wrong, and business is thrown to a screeching halt.

 

What makes automation such an integral part of doing business, that firms like JJ Bender can carve a brand out of the need for pre-owned automation equipment? Office automation provides four key advantages over manual systems: efficiency, productivity, consistency, and economy.

 

Efficiency

Whether a company is situated within a fast or slow-moving industry, automation allows for the quick and seamless execution of various tasks. Printing is an obvious example, with the constant demand for new or used printers, photocopy machines, and other types of office machinery.

 

But functions such as secretarial work can also be automated thanks to the growing popularity of freelancers, virtual assistants and shared calendars–to name just a few of the innovations coming out of the tech industry in the last decade. These products of the information age allow the modern office to ensure that routines are followed to the tee, and to speed up their workflow to make the most out of the 9-to-5.

 

Productivity

Office style. Working

Quick business processes are one thing, but the high output is another gem entirely, and one the modern office owes to automation. Because machines can perform repetitive tasks at high speeds without the burden of fatigue, an office can produce more of the factors that go into their workday: marketing letters, memos, brochures, and the like.

Since information organization plays a large part in optimizing an office, the human end of the work process also receives a significant boost, as employees can focus on increasing their creative output and reaching more clients and consumers, no longer having to start from scratch when organizing their schedules, mail, and address books.

Consistency

While the human touch is necessary for designing marketing paraphernalia, writing documents, and building systems, human execution can yield inconsistent results and the certain risk of errors.

Automation comes with the guarantee of consistency, meaning that overlooked updates and reminders are virtually a thing of the past and that an increasing number of office functions can yield an output of similar quality.

Economy

The most noteworthy benefit of office automation is also the most strongly-felt: modern offices minimize costs after streamlining their processes through automation. There are many reasons for this, but the most intuitive is the ability to keep corporate structure efficient by reducing the number of redundant positions. Automation allows companies to keep their staff populated by the best and brightest, trained to make the most out of the technology at hand and avoid reliance on assistants.

The cost of office automation varies, but the right setup can save you a fortune in salary and business lost to human error.

All told, office automation is responsible for considerable strides in corporate success. Like any great technological revolution, companies that learn to ride the wave have received and will continue to gain, a significant edge over their competition.

Thanks for the article https://tweakyourbiz.com/marketing/freelancing/business-automation\

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0

Education

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.”

Steve Jobs


Time. A watch. Alarm. A watch on the pink and blue background

The more we think we have time, the more we owe it. We are the only time makers in this world. Time is much if we master the art of time management.

Sometimes it`s a mess in CEOS head.  Remember that moment when You come to work in the morning and don`t know where to start from, because You have a lot of emails to send, many calls and meeting.

Take a deep breath. With a peaceful and relax mind You are able to manage all the thing if You know how to manage Your time effectively.

We have created the most powerful time management hacks and technics for You, which can help You to live Your life fully and happily, work and manage Your time wisely.

Use technologies but don’t refuse the old writing


Board at Great Department. Days of a week, sticky notes, time management, project management

We live in a world where we eat and sleep using technologies or at least thinking about them. Time management and project management platforms and tools are changing the way we work and live. For example, the boards become electronic, the old sticky notes become online. Anyway,  note taking remains one of the effective activities.


Researchers found productivity dropped as much as 40% when subjects tried to do two or more things at once. (University of Michigan)—Entrepreneur



Sometimes it`s time-consuming to always open up an app or software tools to see the tasks, or to manage them. In order to overcome this, You can just get the old writing traditions back. For example at Great department, besides A HubSpot CRM, Asana task management tool, we decided to create a real board. That can help You cut Your time of reopening the apps or filling something missed. Sometimes it helps to have something on Your eyes. If You see it, it becomes comfortable and achievable for You. We created it for meeting and calls. We write down days of the week then 6 pockets for each day where we can put the notes about calls.


We can help You Save more time for other tasks. Write to us now and let`s speak about Your Business automation and marketing.
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Useful Time management apps

The ability to use our time effectively, sometimes, is more important than being a hard worker. Due to such amazing apps, we have the opportunity to do our tasks in a meaningful time, to track it, to plan, and to take notes. For example, I, as a content writer, sometimes have a problem with time management. Whenever I starting to write there are many things that are sparkling on my mind. So that creative things are distracting me from work. Being disciplined is the most important skill and characteristic of employees and CEO’S. The more they become disciplined, the more their office workers and employees will follow their example.

I suggest You use Flat Tomato app. 25 minute of work and 5 minutes of breaks will help You increase Your productivity and manage Your day wisely

Flat tomato time management app. Time management app screenshoots and steps


Use pocket to sharpen Your focus and concentration


Time management is about to be able to focus as well. When we focused we can do the same work faster than when we distracted. Surfing on the internet, we find many interesting articles, news. When I started my day from reading, I find out that they take my one or more hours in the morning. What to do with interesting articles?

Pocket. Save content from everywhere

I suggest You use Pocket and put here Your favorite links. You can come back to read them whenever You have time in the evening, or at a special time of the day.

An expert on this philosophy, Eckhart Tolle, says, “The clock’s hands move, but it is always now.” Grab the present intensely. You cannot know the future and you cannot re-do the past. Living now can help You with better concentration.


FInd a time for Your soul

Finding a time to do what You love, to spend with Yourself or the people whom You can feel Yourself with is important. If You are happy with Yourself, and doing other things besides working regularly, You are more motivated and enthusiastic toward work. Doing favorite things feed Your souls, make You smarter, calmer and happier. With a relaxed mind undoubtedly, You will manage Your time effectively.


Relaxing. A girl relaxing and nature


You can do yoga, go for sports, and chat with a lovely person, and Your time itself will be managed from the energy You get.


Make plans


Sometimes as a CEO You need to stay long hours at the office. This way, Your have a problem with work/life balance. With effective time management hacks and tips, You can enhance Your productivity and finish the work on time. How to achieve this? Our mind used to get lazy and do the works at night if we know that we have more time. If we don`t have any other way for not doing it, we do it by force.


In the last 20 years, working time has increased by 15% and leisure time has decreased by 33%


Overcoming the bad habit of postponing the tasks and jobs will help You become more productive. You need to have plans after work. If Your unconscious mind knows that, it will work until the time You program Yourself.

Time management is an art. Doing it well will help You win and excel everyone. These time management tips will help You get more time to relax as well as, will help You to use Your time effectively and wisely.


The article is written by Gayane Melkumyan


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Education, Uncategorized

Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story?

Despite that, case studies have their place as a top-performing addition to the content marketing strategy and work wonders in your sales funnel.

According to data from Content Marketing Institute, case studies rank as one of the most popular content marketing tactics with 65% of marketers perceiving them as effective. They’re so effective, in fact, that 82% of B2B marketers report using them as part of their strategy.

A girl writing on her notebook. A table or office desk with a cup. Writing process

Increase revenue. Improve conversion rates. In 30-days.

That’s all well and good, but let’s be honest about something here:

Case studies are boring… right?

We’ve all read our fair share of case studies that lived and died by the tried and true formula of “challenge > solution > benefit” with little else besides the data to prop them up.

A lot of case studies lack the extra stuff to hook and engage an audience. They are left wanting and do little to inspire creative storytelling.

No wonder some marketers feel like they’re a chore to write.

So why keep creating them if they’re boring and a chore to produce?

Because even the most raw, uncreative case studies can still be effective.

  • They provide a boost to customer confidence in your business
  • They provide a path to a solution
  • They educate prospective customers on how they can solve their problems
  • They are solid, social proof that your solutions are viable and you bring value to the table

When you build on those basic things in the right way, you can create a highly sharable, deeply engaging piece of content. Here are a few ways to vastly improve the quality of your case studies.

Don’t get too caught up with finding the perfect format.

A lot of experts will tell you to follow some formula for creating your case study. Don’t stress over this.

A creative story doesn’t lock itself into a formula. You don’t have to block your content into specific modules like some 90’s business plan. The most interesting and compelling stories take a creative approach to flow and format, and they play with perspective.

Avoid the mistake of writing your case study from your own perspective. That’s like creating testimonials for yourself.

Look at how Asana presents their case studies – from the perspective of the customer.

asana case study

By taking this route, Asana is aligning the personality of their successful customer with that of their prospective audience.

Tell a story.

Like every good story there’s a villain and a protagonist along with a lesson to be learned. With case studies, of course, you’re dealing with fact over fiction.

“Structure it like a story. Make sure there’s a logical flow,” writes Drew McLellan, top dog at McLellan Marketing Group. “Explain the problem (identify the bad guy). Introduce your company/product (bring in the hero). Describe how the challenge was overcome (tell of the battle). Sum it up (give it a happy ending).”

apptio case study

Apptio does an exceptional job with its case studies, highlighting the main story components of who, what, when, where and most importantly – how.

To tell the right kind of story in your case study, and determine which data is most pertinent, you need to ask the right questions.

Lead your customer to help get the information that will make your case study stand out.

Those questions will vary depending on your customer and the product or service, but here are a few examples to point you in the right direction:

  • What are/were your goals?
  • What are the challenges you experienced prior to purchasing our product/service
  • Why did you choose us over other similar products or services?
  • What was the implementation and decision making process like
  • How has the product or service provided a solution? How did you benefit?

Remember to get the raw data when you can to support the case study. Ask open-ended questions to help reveal other insights that can add more depth to your case study and paint a more vivid picture of success.

Don’t be afraid to edit.

During the course of the interview you’ll get quotable gold from your customers. These testimonials and quotes add serious social proof to your case study.

“It’s best to use short, snappy quotes, dotted throughout the case study that underline or explain one of your bullet points,” says Matthew Stibbe, CEO of Articulate. “It will be clear from your transcript which words are better left as they are.”

If you look closely at the quotes throughout this Groupon case study from Sprinklr, it’s clear that a lot of the quotes are edited or have been cleaned up, and that’s OK!

sprinklr case study

Be mindful of what you tweak. I’m not encouraging falsehoods or lies. What you put in your case study should be as accurate and factual as possible. However, you can, and absolutely should, edit quotes from your customers to add more impact to statements.

Many customers whom I’ve requested for case studies have even told me, “Yeah, go ahead and edit that to make it say what you want to.”

Just a few minor tweaks to a quote can make it sound more well-rounded, and give stronger support to the overall point of the piece.

Include actionable insights.

Your contact will provide you with great data and a before and after glimpse which paints a nice picture. Unfortunately, that picture isn’t always completely clear for someone on the outside looking in.

It may not be immediately evident how the reader could achieve the same results, or what they could do with your product or solution to tackle their specific challenge.

To help provide a clearer path to the solution, provide actionable insights within your case study. Those insights create a more engaging and valuable piece of content that prospective customers can learn from.

It doesn’t have to be lengthy; just enough to educate and drive action in the right direction.

This case study from SimpleReach provides a glimpse into the strategy intel used to improve content marketing.

SimpleReach strategy

Consider these questions to help create some actionable tips:

  • What are things someone could learn from the process?
  • What do customers need to know before taking this approach?
  • What are the steps to implementing your solution in a similar process?
  • What are key things to consider before moving forward with purchasing the solution?

Try asking these and similar questions to your customer during the interview process for some additional insight that can be shared.

This is where you can really hit on the strategy behind the case study, using those actionable insights to help sell your product or service.

Create a mix of media.

It’s no secret that people learn and remember information differently from reading to watching or listening. Using a variety of media in your case study not only helps people remember and absorb that content better, it makes it more engaging.

  • Use relevant (not stock) images to support the storytelling aspect of the case study – such as images from your customers
  • Include video showing the product or solution at work
  • Add video testimonials
  • Add charts and graphs to create visual data representation
  • Use infographics to provide punchy data points that are visually attractive

doubledutch case study

DoubleDutch uses video to turn their case studies and success stories into exemplary content experiences.

Visuals are key to supporting case studies; when images are paired with information, people retained as much as 65% of the information several days later compared to just 10% of text-based information.

Your case study is more likely to get shared as well when it includes quality, relevant images like infographics. By themselves, infographics are shared 3x more than any other type of content. That can vastly improve the reach of your case study.

Emphasize problem and solution.

Storytelling and images aside, you still need to include the key components of a case study. Make sure you’re emphasizing the original problem or challenge that the customer faced.

It should also include their goals, or what they hoped to achieve by buying into the product or service you’re offering.

Follow that up with appropriate emphasis on how your product or service provided the best solution to their problem and how it helped them meet their goals.

hubspot case study

This featured case study on HubSpot leads with those key points, providing a summary of pertinent info right from the start.

Back it up with data!

Back up everything in the case study with data for authenticity and help demonstrate the success of what your product or service has done for others.

It’s simply not enough to say something like “customer saw X% lift in conversions.” Without raw numbers and data that shows the starting point and ending point, a % lift doesn’t really say much at all.

If I were telling someone about a road trip I took, I wouldn’t tell them it took me 8 hours. I’d tell them the start and end points, the distance traveled, what I saw along the way, and the life-altering experience of my own National Lampoon’s journey.

keyword rankings

Brightedge brings clear data showing how keyword rank increased along with revenue over the course of a migration.

Mix your storytelling with key metrics, and use clearly annotated charts and graphs like these to make data easy to read.

Make it easily digestible.

Whatever format and length you choose, make it easy to skim through the case study content. If your target audience can’t get the gist of it by skimming the content, then you’ve failed. Even long-form copy and deep-dive case studies can be made skimmable with the right formatting and mixed media elements.

Get the flow perfect.

While I encourage some creativity in creating the flow and structure of your case study, I can’t deny that certain approaches are highly effective.

Case in point; Steve Slaunwhite has developed and refined what he calls the “case study sequence” to building an engaging and – most importantly – credible case study.

His approach puts all the emphasis on the happy customer, using storytelling to persuade the reader and capture their attention.

Check out his recommended sequence:

  1. The Customer: Put the spotlight on the customer – don’t waste time focusing on your product
  2. The Challenge: “What condition was your customer trying to change or improve?” This is an ideal spot to use a customer quote and let them share their story
  3. The Journey: Share the steps the customer took to try and solve their problem, including other things they investigated
  4. The Discovery: How the customer found you, which sets the case study up for you and your product solved the customer’s challenge
  5. The Solution: Here’s your opportunity to pitch your product without the fear of sound like a used car salesman.
  6. The Implementation: How was the product implemented, what problems arose, what challenges were overcome?
  7. The Results: Here’s where you can show off the data, hard numbers, revenue gains and the return on the investment. Showcase how well your product solved the customer’s problems.

Leverage and promote your case study.

Once you have your case study completed, don’t leave it to die in a dark corner of your website. It’s a powerful component of your content marketing strategy, and should be promoted like every other piece of content you produce.

  • Share the case study directly with prospects
  • Highlight it as part of an autoresponder series
  • Post it as a customer success story to social channels
  • Feature the testimonials on your site with links to the full case study
  • Create a dedicated page for case studies

youtube case study

Google has a great example of this with it’s Think with Google case study page.

Conclusion

Case studies are a ridiculously effective way to make people fall in love with your business.

They work, plain and simple.

But in order for you to make them work for you, you’ll need to give it some effort, and sprinkle in some strategy. These tips should help you do just that.

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Technology

Venture capitalist Aileen Lee, the founder of Cowboy Ventures and more recently a founding member of All Raise, in 2013 coined the term unicorn to describe companies that are valued at least $1 billion.

At the time, Lee identified 39 companies, including now usual suspects Instagram, YouTube, Hulu, Airbnb, Uber, Twitter, and LinkedIn. Lee dubbed Facebook a “super unicorn” because it was worth more than $100 billion in 2013.

In 2017, there were 71 new unicorns and in 2018 there were 112. As of the beginning of 2019, CB Insights found that 315 companies from across the world could claim membership to the club.

In the recent study, CB Insights noted that of the categories that had the most unicorns, internet software and services came out on top with 24 percent of unicorns, e-commerce second with 13 percent of unicorns and then fintech with 10 percent of unicorns.

Some of the businesses that are currently on the list include 23andMe, shoe manufacturer AllBirds, Buzzfeed, DoorDash, HR solutions platform Gusto, Squarespace and Warby Parker.

CB Insights conducted an analysis for The New York Times identifying which businesses on the rise are on track to a potentially $1 billion or more valuation.

So who’s next?

Millennial beauty brand Glossier, wedding planning platform Zola and Faire, which connects retailers and wholesale merchandise, were highlighted, as were businesses such as Checkr, a background check platform for startups, Benchling, which makes data management software geared to scientists, and Earnin, a company that aims to help employees track their earnings.

According to the analysis, the path to unicorn status is a global one, with CB Insights noting that five businesses in India, four in China and three in Latin America could achieve $1 billion valuations.

Thanks for the article   https://www.entrepreneur.com/article/327836

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Technology

Automation is everywhere in today’s business world. By programming software to complete tasks based on a series of “if-then” conditions, you can greatly increase the speed, efficiency and accuracy of processes like marketing and recruiting, freeing your team up to focus on bigger, more important strategy work.

It may seem tempting to dive in head-first and automate everything you can, but it’s wise to have a plan in place to make the best use of the time and resources required to implement automation. We asked 15 members of the Forbes Technology Council to each share their best piece of advice forcompanies looking to automate more of their business processes.

1. Let Your Team Test And Implement Solutions 

Find the best automation tool and assign a team in charge of testing and implementing it gradually. You’ll see that the amount of resources you’ll be saving will be astonishing and that your collaborators will soon feel comfortable in adopting the new changes. – Nick ChandiSlickPie

2. Fully Understand The Process You’re Automating 

I can’t tell you how many times I’ve seen people try to automate an existing process without ever looking at the process itself. Take time to evaluate the process and, where necessary, change it, particularly in areas where automation can streamline it. – Lisbi AbrahamAndela 

3. Help Your Team With Adopting Automation 

Remember to help the team adopt the new automated processes. Perfectly designed automation will only work as well as it is adopted by the people who use it. Change is hard; most people don’t like change, even if it will make their jobs and lives easier. So to make sure it’s successful, remember to build in change management and training to any workflow automation you introduce. – Leah AllenRadius

4. Plan Ahead For The Switch To Automation 

Business automation is a key to success in a lot of areas. However, when you’re building a new product or an MVP, be careful about the number of things you automate. Often, it’s more efficient to start fast, do things manually and then switch to automation when you understand the domain better. In the end, you’re still going to have to wire everything up, so be ready! – Andrey NeverovTrucker Path

5. Calculate The ROI Of Automation 

Automation isn’t always easy. Make sure to estimate the time/cost savings that automating a process will give and compare to the time/cost it will take to actually automate that process. If you invest the time/money now, is the amount of time it takes to recoup that investment acceptable? Make sure to prioritize automating the processes that will save the most time and have the biggest ROI. – Matthew Kolb, AnyplaceAmerica.com

6. Think Long Term 

When automating, consider what will make the most sense in the long run. Make sure that whatever solution you employ has the flexibility to grow and adapt to future changes in your development process. The worst thing is becoming dependent on a solution you have limited or no control over — an issue many cloud-based systems and third-party apps are known for. – Chris Kirby, Voices.com


7. Use Task Dependencies Sparingly 

Complex workflows can have multiple divergent critical paths. When you use task dependencies and logic-based deviation, you can easily create a workflow that is not user-friendly. To avoid this, allow larger blocks of tasks to be triggered at any given time. This will give users enough wiggle room to make the automated workflow work for them. – Dan PennellWMtek

8. Work Backward From Your Ideal Workflow 

Far too many automation projects get blown out of proportion and go over budget. It’s important to set a clear vision of what the end state of the automation will look and behave like and then work backward in defining the phases of delivery needed to address it. This makes it difficult for the project to fall by the wayside and sets clear expectations for all involved upfront. – Bijan VaezEventMobi

9. Consider The Security Risks Of Automation 

What is automated and digitized can be hacked. Automation makes tasks one click easier and a thousand times faster for you — it also does the same for the malicious attacker. Be mindful of security and plan accordingly. – Satyam TyagiCertes Networks 

10. Seek Ready-Made Solutions 

When you want to automate a process, research what’s available before you decide to build your own. Using what’s already available will save you time and money. And in business, time is money, so you need to move fast. Leverage as many ready-made solutions as you can, connect them together and test that they work. – Lubo SmidSTRV

11. Go Slow And Prioritize 

Automating workflow takes a lot of upfront time and resources, both of which you’ll recover exponentially if you do it right. There’s also a steep learning curve involved, so start by creating a list of what measures will have the largest impact on the company and then prioritize by how much work/effort/risk is involved in implementing each. – Or ShaniAdgorithms, creators of Albert

12. Write Down Your Processes 

Before you automate your workflow, you should document all of your processes and go through them with a fine-tooth comb. In this step, you’re looking for edge cases — problems that occur when something operates at an extreme parameter and will derail your systems when you automate. – Pin Chen, ONTRAPORT 

13. Keep High Quality Control Standards 

Automation, like any computer system, will have bugs. Sometimes these bugs are obvious oversights, and other times they are “corner cases” resulting from unlikely boundary conditions. You must subject your automation procedures to the same degree of quality control that you would do for your product development. Once your automation project is deployed, monitor and measure its effectiveness to ensure it works as expected. – Arvind PrabhakarStreamSets

14. Start Off Simple 

Automation is a bit like digging a tunnel: You don’t know what you’re going to run into. It’s best to begin with something useful but simple. You’ll avoid wasted time and resources but learn a lot about your organization and infrastructure. Carry those lessons forward, taking an incremental approach, and you’ll maximize your productivity gains while preparing yourself forbigger projects. – Matthew RussellDigital Reasoning

15. Use Automation To Solve Specific Problems 

It’s easy to develop the tech first and find applications later, but this can be a fool’s errand. For instance, at Endgame, we recognized that sifting through queries took analysts too long. So we built and released Artemis, a chatbot assistant to automate analysts’ data workflows into conversation-style queries, which frees them up to immediately stop suspicious activity from that pulled data. – Jamie ButlerEndgame 


At Great Department we can help You identify gaps and automate Your business.


Thanks for the article https://www.forbes.com/sites/forbestechcouncil/2017/05/15/15-smart-tips-for-introducing-automation-to-your-business/#638661f42c71 

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Economy

Business growth hacks are everywhere, but where you do really find what is specific to your needs, how to set your focus on finding the special approach for your case?

Pete Canalichio has a great article for Forbes, which we decided to publish once again to share an interesting insight on a topic that still has a lot for exploration.

In today’s business world, the pressure to grow is persistent and unwavering. A company must continue to evolve to stay innovative, relevant and competitive. In almost every individual’s mind, growth is the definition of success. Whether it be a decision-maker, an investor or a customer, growth is something everyone craves to be a part of. In part, it can be explained as a psychological effect, but the reality is, if a company is not growing, it is declining.

There are many different strategies that a company will pursue in order to achieve its individual growth goals. These strategies might be: to expand on or add a new array of strengths, to explore unique territories, to strengthen competitive advantages or to explore untapped potential, to name a few.

With companies under such immense pressure to expand and grow, sometimes it is pursued with little forethought. Preplanning is necessary in order to make the correct move and without it, there can be major risks associated. These risks can include failing to realize the full potential of the core business, diversifying too far and too quickly and not redefining your core competencies once the growth has started.



In addition to not planning a strategy appropriately are the threats that are associated with not developing an approach for long-term growth. Sure, immediate growth can be very satisfying, but growth itself will peter out over time unless there is an effective and competitive long-term growth plan in place. The search for growth should not be at the expense of focus or relevance because a lack of either is potentially disastrous.

It is imperative to have a deep-rooted understanding of which type of growth is best suited for your individual company. The vast majority of growth comes from competing in the right markets and from making acquisitions that provide scale and increase market presence that will last over time.

An option for growth that many are unaware of is that of brand licensing. Brand licensing itself is not actually a growth strategy, in the sense that it won’t make something grow that isn’t growing already. It is, however, a brand expansion strategy. And while not without risk, it can help a growing brand broaden its reach exponentially. The brand expansion, which is also known as category extension, occurs when a brand broadens its presence into markets where it has high awareness and preference but lacks the competency or capacity to succeed.


To fill the experience and capacity gap, brand owners rely on licensees. They pursue this option for a range of reasons. The most powerful reason is that, where brand extension looks to achieve product continuation, brand expansion is based on emotional continuation. The brands are, in effect, intending to carry the emotional relationship they have built with consumers from one sector to another. It’s a lateral jump, intended to achieve a greater share of life.


Consider the fact that Caterpillar has been able to carry its reputation for toughness into areas that are unexpected. In an interview for a book I wrote, Kenneth Beaupre, brand advocacy and licensing manager who runs Caterpillar’s licensing program, told me that the program is now active in over 150 countries and generates $2.8 billion at retail.


That amount may be relatively small compared to Caterpillar’s $49 billion in core products and services, but it has allowed the business-to-business brand to build a very powerful direct-to-consumer connection over 25 years. Caterpillar’s products, such as safety shoes and eye protection gear, have given the brand the credibility to extend into footwear, apparel, mobile devices in rugged cell and smartphones, toys, luggage, and watches.


Caterpillar’s success points to the power of building on your reputation. Every brand that is looking to go beyond what it is currently known for, regardless of the mechanism it intends to use, needs an expansion point — a pivotal characteristic that translates powerfully from one product variant to another, or from one sector to another — to give consumers even more of what they want from the brand.


Coca-Cola has taken its message of happiness to the Olympics for almost 30 years through their lapel pin program because that particular emotion translates perfectly to such a huge global event. People in advertising often refer to the pivotal truth at the center of a brand campaign as “the big idea,” but to me, the expansion point of a brand is more than an idea — it’s the single-most powerful emotion or association bonded with that brand that people have. In fact, consumers believe in it so much that they want to see it expressed for themselves across multiple aspects of their lives.


Think brand licensing can help you achieve your business growth objectives? Here are four key points to consider:

• Understand yourself as a company and thrive off of what you are good at.

• Have a plan to grow – for now, and for the future.

• Expand where it makes sense – diversify, but don’t dilute.

• Strive to be a part of something bigger.

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Technology
Business Insider has published updates on Tim Cook’s net worth and news are exciting.

✔ Tim Cook, the CEO of Apple, has an estimated net worth of $625 million, but he’s not a typical tech giant executive
✔ Cook’s net worth is lower than many of his tech CEO peers and he doesn’t lead a lavish lifestyle
✔ His leadership at Apple led to a shift in philanthropic giving. 

Tim Cook is worth an estimated $625 million. As the CEO of Apple, he’s the first openly gay CEO in the Fortune 500. And in 2018, Apple became the first US company ever to be worth $1 trillion. But compared to his counterparts in the tech world, his net worth is pretty modest. Google founder and Alphabet CEO, Larry Page, is worth $53 billion. Facebook CEO, Mark Zuckerberg, is worth just under $70 billion. And Amazon CEO, Jeff Bezos is the first person in modern history to accumulate a fortune north of $100 billion
Cook doesn’t lead a lavish lifestyle and has said, “I like to be reminded of where I came from, and putting myself in modest surroundings helps me do that.”
 
The Alabama native had a humble start in life as the son of a shipyard worker and pharmacy employee.When he was promoted as Apple’s CEO in 2011, his base salary was $900,000, and has risen to $3 million in 2017. He also receives a cash incentive based on the company’s performance, which pushed his total pay for 2017 to over $12 million. But his net worth consists mainly of $622 million worth of Apple’s stock and options he has collected since becoming CEO. And $3.4 million of Nike stock options he gets as a member of Nike’s board of directors.So, how does Apple’s leader spend his fortune?
Quite different than other CEOs of tech giants. In 2012, he bought a 2,400 square foot home in Palo Alto, for $1.9 million, the median cost of a home in Palo Alto in 2018 is $3.3 million. And his frugality doesn’t stop at the housing market.
He reportedly buys his underwear at Nordstrom’s semi-annual sale.
 
But Cook does splurge when it comes to donating to good causes, a philosophy that differs from that of his predecessor, who lacked a record of public giving.
 
He encourages his employees to give and has led Apple into many philanthropic endeavors. In 2011, he instated a company-wide, nonprofit donation matching program. Over the past 10 years, Apple has contributed $130 million to help RED fight AIDS, $100 million to advance diversity in tech, through President Barack Obama’s Connected initiative, $50 million to hospitals, and more.
 
Cook practices what he preaches, too. He’s donated to civil rights efforts and in 2018, he donated more than 23,000 shares of his Apple stock, valued at just under $5 million to an undisclosed charity. He also regularly makes campaign donations.
He’s hosted fundraisers for Barack Obama and Hillary Clinton and in 2016, he donated $236,000 to the Hillary Victory Fund.
Cook’s altruism even applies to his future financial plans. He intends to use his wealth to put his nephew through college.
 
And upon his death, he plans to give away all his money to good causes. He told Fortune magazine, “You want to be the pebble in the pond that creates the ripple for change.”
 
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