Google or Bing? Search Engine Comparison
It’s a common practice calling internet search just googling. But do we really always google? What about the other industry giants? And is Google the best search engine? Let’s have a closer look. Who has the biggest search engine market share worldwide? Carolanne Mangles at Smartinsights analyzed the data and according to Net Market Share the global marketing share percentage, in terms of the use of Search Engines heavily favored Google throughout 2017 – averaging a net share of 74.54%. This again reinforces the fact that Google is the market leader, however, it also highlights that the “Others” such as Yahoo, Bing and Baidu etc still hold a large audience and it would be silly to simply ignore them (averaging between 5-10% market share). It is interesting to note that although Google holds the most market share month on month it has been slowly decreasing from August, with Badui’s share slowly rising to 14.69%. Other search engines like AOL, duckduckgo and Ask all have less than 1% market share. How many searches are made each day? In 2017 46.8% of the global population accessed the internet and by 2021 this figure is projected to grow to 53.7%. The number of people using internet search engines is increasing year on year and is almost unfathomable. Using the above Market Share chart and the data from Internet live stats, we can see the number of daily searches on Google – 3.5 billion, which equates to 1.2 trillion searches per year worldwide. It is interesting to note how far search engines have come – in 1999 it took Google one month to crawl and index 50 million page, however in 2012 it took less than one minute! The internet is moving at a much faster pace and it is important to keep up in order to keep your content seen. How many searches are made on Desktop vs Mobile vs Tablet? Knowing whether your target audience is searching via desktop or mobile is vitally important for knowing how to set out your landing pages. Responsive design is a must if you want to provide a mobile-friendly UX for users and optimize content for readability and ease of access. Mobile and desktop searches have been fluctuating in dominance in the past year years, at one point Google announced that we had passed the tipping point whereby the number of Mobile searches had taken over that of Desktop stating… “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” BrightEdge reports that 79% of keywords overall and 47% of keywords in positions 1- 20 rank differently in search on mobile and desktop SERPs. The graph below from comScore’s global mobile report shows the share of total UK minutes by industry on mobile and desktop. Health, news and media, games and social media have the largest mobile minute share in the UK, whereas travel, finance, B2B and portals have the highest desktop minutes. Mobile phones have been gaining website traffic year on year – in 2009 only 0.7% of web traffic worldwide was generated through mobile phones. This is probably due to the slow internet connection and the lack of mobile-friendly sites which hindered an easy user experience. However, with technological advancements and the strong growth of smartphones throughout the last 9 years, mobile internet use is much easier, quicker and accessible. In 2017 mobile accounts for 50.3% of all web traffic generated worldwide. Are you interested to raise your search engine rankings? At Great Department we have experts who can make you stand out. Check our services today!