Facebook adds adverts to Messenger app
According to the BBC – Business News Facebook is going to add adverts to Messenger app. The social platform just hit two billion users. The move follows tests of the feature in Australia and Thailand. But Facebook is still describing the facility as being in “beta”, indicating it may still tweak the service. Last month, chief executive Mark Zuckerberg told shareholders he expected Messenger to become “a big business” within five years despite it not generating a “meaningful amount of revenue” yet. He made a similar prediction for his other chat app, WhatsApp. But despite changing WhatsApp’s terms last year to permit businesses to send messages to users, Facebook has not yet revealed how it intends to deploy adverts within it.