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Education, Technology, Uncategorized

Each year, thousands of ambitious entrepreneurs start new businesses. These entrepreneurs feel bright and full of hope. And plenty of small business statistics show that by the end of four years more than half of them will be gone.

Small business failure rate aside, many small businesses make it past that critical period and thrive. How many make it and what industries fare best? We’ve collected these startup statistics for small businesses from a variety of sources to answer those questions.

GENERAL STARTUP STATISTICS



  • 69 percent of U.S. entrepreneurs start their businesses at home.
  • According to the National Association of Small Business’s 2017 Economic Report, the majority of small businesses surveyed are LLCs (35 percent) followed by S-corporations (33 percent), corporations (19 percent), sole proprietorships (12 percent), and partnerships (2 percent).
  • 51 percent of people asked, “What’s the best way to learn more about entrepreneurship?” responded with “Start a company”.

SMALL BUSINESS OWNER STATISTICS

Who’s starting small businesses today? Here’s a look at small business owners:

  • Gender:
    • 73 percent identify as male; and
    • 25 percent identify as female.
  • Age Range:
    • 50-59 years old: 35 percent;
    • 40-49 years old: 25 percent;
    • 60-69 years old: 18 percent;
    • 30-39 years old: 14 percent;
    • 18-29 years old: 4 percent; and
    • 70+ years old: 4 percent.
  • Education:
    • High School / GED: 33 percent;
    • Associates Degree: 18 percent;
    • Bachelor’s Degree: 29 percent;
    • Master’s Degree: 16 percent; and
    • Doctorate: 4 percent.
  • Reason for starting business:
    • Ready to be his/her own boss: 26 percent;
    • Wanted to pursue his/her passion: 23 percent;
    • The opportunity presented itself: 19 percent;
    • Dissatisfied with corporate America: 12 percent;
    • Laid off or outsourced: 6 percent;
    • Not ready to retire: 6 percent;
    • Other: 5 percent;
    • Life event such as divorce, death, etc.: 3 percent.
  • Ethnicity:
    • White/Caucasian – 71 percent;
    • Hispanic/Latino – 6 percent;
    • Black/African American – 7 percent;
    • Asian/Pacific Islander – 11 percent;
    • Other – 5 percent.
  • 82 percent of successful business owners did not doubt they had the right qualifications and proper experience to run a company.

STARTUP FAILURE RATE STATISTICS

  • Of all small businesses started in 2014:
    • 80 percent made it to the second year (2015);
    • 70 percent made it to the third year (2016);
    • 62 percent made it to the fourth year (2017);
    • 56 percent made it to the fifth year (2018).
  • Given those numbers, a bit more than half of all startups actually survive to their fourth year, while the startup failure rate at four years is about 44 percent.
  • Top 10 causes of small business failure:
    • No market need: 42 percent;
    • Ran out of cash: 29 percent;
    • Not the right team: 23 percent;
    • Got outcompeted: 19 percent;
    • Pricing / Cost issues: 18 percent;
    • User un-friendly product: 17 percent;
    • Product without a business model: 17 percent;
    • Poor marketing: 14 percent;
    • Ignore customers: 14 percent; and
    • Product mistimed: 13 percent.

STARTUP FINANCE STATISTICS

Laptop and working process

Money is a key ingredient to the small business success rate. Here’s a financial snapshot of small business startups:

  • third of small businesses get started with less than $5,000 and 58 percent got started with less than $25,000.
    • In addition, 65 percent admitted to not being fully confident they had enough money to start their business and;
    • An overwhelming 93 percent said they calculated a potential run rate of shorter than 18 months.
  • The most popular small business financing methods in 2018 were:
    • Personal funds 77 percent;
    • Bank loan 34 percent;
    • Borrowing from family/friends 16 percent;
    • Other funding 11 percent;
    • Donations from family/friends 9 percent;
    • Online lender 4 percent;
    • Angel investor 3 percent;
    • Venture capital 3 percent;
    • Crowdfunding 2 percent.
  • 40 percent of small businesses are profitable, 30 percent break even and 30 percent are continually losing money.
  • Having two founders, rather than one, significantly increases your odds of success as you’ll:
    • Raise 30 percent more money,
    • Have almost 3X the user growth, and
    • Are 19 percent less likely to scale prematurely.
  • 82 percent of businesses that fail do so because of cash flow problems
  • 27 percent of businesses surveyed by the NSBA claimed that they weren’t able to receive the funding they needed.
  •  

FASTEST GROWING SMALL BUSINESS INDUSTRIES

The industries with the top number of small business startups in 2018 were:

  • Business services: 11 percent;
  • Food/Restaurant: 11 percent;
  • Health/Beauty/Fitness: 10 percent;
  • General retail: 7 percent;
  • Home services: 6 percent.

INDUSTRIES WITH THE BEST STARTUP STATISTICS

The 10 most profitable small business industries by net profit margin (NPM) are:



  • Accounting, Tax preparation, Bookkeeping, and Payroll Services: 18.4 percent NPM
  • Lessors of Real Estate: 17.9 percent NPM
  • Legal Services: 17.4 percent NPM
  • Management of Companies and Enterprises: 16 percent NPM
  • Activities Related to Real Estate: 14.9 percent NPM
  • Offices of Dentists: 14.8 percent NPM
  • Offices of Real Estate Agents and Brokers: 14.3 percent NPM
  • Nonmetallic Mineral Mining and Quarrying: 13.2% NPM
  • Offices of Other Health Practitioners: 13 percent NPM
  • Medical and Diagnostic Laboratories: 12.1 percent NPM

INDUSTRIES WITH THE WORST STARTUP STATISTICS

The 10 least profitable industries in the US by net profit margin (NPM) are:

  • Oil and Gas Extraction: -6.9 percent NPM
  • Software Publishers: -5.1 percent NPM
  • Beverage Manufacturing: -3.7 percent NPM
  • Semiconductor and Other Electronic Component Manufacturing: -0.3 percent NPM
  • Forging and Stamping: 0.4 percent NPM
  • Farm Product Raw Material Merchant Wholesalers: 0.9 percent NPM
  • Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers: 2.1 percent NPM
  • Petroleum and Petroleum Products Merchant Wholesalers: 2.8 percent NPM
  • Grocery Stores: 2.2 percent NPM
  • Bakeries and Tortilla Manufacturing: 2.3 percent NPM

Bottom Line

So, if you want to start your own business, don’t let the startup statistics above put you off. After all, you’re more likely to succeed if you’ve failed than if you’ve never tried:

  • Consider, founders of a previously successful business have a 30 percent chance of success with their next venture, founders who have failed at a prior business have a 20 percent chance of succeeding versus an 18 percent chance of success for first-time entrepreneurs.


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Education, Uncategorized

Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story?

Despite that, case studies have their place as a top-performing addition to the content marketing strategy and work wonders in your sales funnel.

According to data from Content Marketing Institute, case studies rank as one of the most popular content marketing tactics with 65% of marketers perceiving them as effective. They’re so effective, in fact, that 82% of B2B marketers report using them as part of their strategy.

A girl writing on her notebook. A table or office desk with a cup. Writing process

Increase revenue. Improve conversion rates. In 30-days.

That’s all well and good, but let’s be honest about something here:

Case studies are boring… right?

We’ve all read our fair share of case studies that lived and died by the tried and true formula of “challenge > solution > benefit” with little else besides the data to prop them up.

A lot of case studies lack the extra stuff to hook and engage an audience. They are left wanting and do little to inspire creative storytelling.

No wonder some marketers feel like they’re a chore to write.

So why keep creating them if they’re boring and a chore to produce?

Because even the most raw, uncreative case studies can still be effective.

  • They provide a boost to customer confidence in your business
  • They provide a path to a solution
  • They educate prospective customers on how they can solve their problems
  • They are solid, social proof that your solutions are viable and you bring value to the table

When you build on those basic things in the right way, you can create a highly sharable, deeply engaging piece of content. Here are a few ways to vastly improve the quality of your case studies.

Don’t get too caught up with finding the perfect format.

A lot of experts will tell you to follow some formula for creating your case study. Don’t stress over this.

A creative story doesn’t lock itself into a formula. You don’t have to block your content into specific modules like some 90’s business plan. The most interesting and compelling stories take a creative approach to flow and format, and they play with perspective.

Avoid the mistake of writing your case study from your own perspective. That’s like creating testimonials for yourself.

Look at how Asana presents their case studies – from the perspective of the customer.

asana case study

By taking this route, Asana is aligning the personality of their successful customer with that of their prospective audience.

Tell a story.

Like every good story there’s a villain and a protagonist along with a lesson to be learned. With case studies, of course, you’re dealing with fact over fiction.

“Structure it like a story. Make sure there’s a logical flow,” writes Drew McLellan, top dog at McLellan Marketing Group. “Explain the problem (identify the bad guy). Introduce your company/product (bring in the hero). Describe how the challenge was overcome (tell of the battle). Sum it up (give it a happy ending).”

apptio case study

Apptio does an exceptional job with its case studies, highlighting the main story components of who, what, when, where and most importantly – how.

To tell the right kind of story in your case study, and determine which data is most pertinent, you need to ask the right questions.

Lead your customer to help get the information that will make your case study stand out.

Those questions will vary depending on your customer and the product or service, but here are a few examples to point you in the right direction:

  • What are/were your goals?
  • What are the challenges you experienced prior to purchasing our product/service
  • Why did you choose us over other similar products or services?
  • What was the implementation and decision making process like
  • How has the product or service provided a solution? How did you benefit?

Remember to get the raw data when you can to support the case study. Ask open-ended questions to help reveal other insights that can add more depth to your case study and paint a more vivid picture of success.

Don’t be afraid to edit.

During the course of the interview you’ll get quotable gold from your customers. These testimonials and quotes add serious social proof to your case study.

“It’s best to use short, snappy quotes, dotted throughout the case study that underline or explain one of your bullet points,” says Matthew Stibbe, CEO of Articulate. “It will be clear from your transcript which words are better left as they are.”

If you look closely at the quotes throughout this Groupon case study from Sprinklr, it’s clear that a lot of the quotes are edited or have been cleaned up, and that’s OK!

sprinklr case study

Be mindful of what you tweak. I’m not encouraging falsehoods or lies. What you put in your case study should be as accurate and factual as possible. However, you can, and absolutely should, edit quotes from your customers to add more impact to statements.

Many customers whom I’ve requested for case studies have even told me, “Yeah, go ahead and edit that to make it say what you want to.”

Just a few minor tweaks to a quote can make it sound more well-rounded, and give stronger support to the overall point of the piece.

Include actionable insights.

Your contact will provide you with great data and a before and after glimpse which paints a nice picture. Unfortunately, that picture isn’t always completely clear for someone on the outside looking in.

It may not be immediately evident how the reader could achieve the same results, or what they could do with your product or solution to tackle their specific challenge.

To help provide a clearer path to the solution, provide actionable insights within your case study. Those insights create a more engaging and valuable piece of content that prospective customers can learn from.

It doesn’t have to be lengthy; just enough to educate and drive action in the right direction.

This case study from SimpleReach provides a glimpse into the strategy intel used to improve content marketing.

SimpleReach strategy

Consider these questions to help create some actionable tips:

  • What are things someone could learn from the process?
  • What do customers need to know before taking this approach?
  • What are the steps to implementing your solution in a similar process?
  • What are key things to consider before moving forward with purchasing the solution?

Try asking these and similar questions to your customer during the interview process for some additional insight that can be shared.

This is where you can really hit on the strategy behind the case study, using those actionable insights to help sell your product or service.

Create a mix of media.

It’s no secret that people learn and remember information differently from reading to watching or listening. Using a variety of media in your case study not only helps people remember and absorb that content better, it makes it more engaging.

  • Use relevant (not stock) images to support the storytelling aspect of the case study – such as images from your customers
  • Include video showing the product or solution at work
  • Add video testimonials
  • Add charts and graphs to create visual data representation
  • Use infographics to provide punchy data points that are visually attractive

doubledutch case study

DoubleDutch uses video to turn their case studies and success stories into exemplary content experiences.

Visuals are key to supporting case studies; when images are paired with information, people retained as much as 65% of the information several days later compared to just 10% of text-based information.

Your case study is more likely to get shared as well when it includes quality, relevant images like infographics. By themselves, infographics are shared 3x more than any other type of content. That can vastly improve the reach of your case study.

Emphasize problem and solution.

Storytelling and images aside, you still need to include the key components of a case study. Make sure you’re emphasizing the original problem or challenge that the customer faced.

It should also include their goals, or what they hoped to achieve by buying into the product or service you’re offering.

Follow that up with appropriate emphasis on how your product or service provided the best solution to their problem and how it helped them meet their goals.

hubspot case study

This featured case study on HubSpot leads with those key points, providing a summary of pertinent info right from the start.

Back it up with data!

Back up everything in the case study with data for authenticity and help demonstrate the success of what your product or service has done for others.

It’s simply not enough to say something like “customer saw X% lift in conversions.” Without raw numbers and data that shows the starting point and ending point, a % lift doesn’t really say much at all.

If I were telling someone about a road trip I took, I wouldn’t tell them it took me 8 hours. I’d tell them the start and end points, the distance traveled, what I saw along the way, and the life-altering experience of my own National Lampoon’s journey.

keyword rankings

Brightedge brings clear data showing how keyword rank increased along with revenue over the course of a migration.

Mix your storytelling with key metrics, and use clearly annotated charts and graphs like these to make data easy to read.

Make it easily digestible.

Whatever format and length you choose, make it easy to skim through the case study content. If your target audience can’t get the gist of it by skimming the content, then you’ve failed. Even long-form copy and deep-dive case studies can be made skimmable with the right formatting and mixed media elements.

Get the flow perfect.

While I encourage some creativity in creating the flow and structure of your case study, I can’t deny that certain approaches are highly effective.

Case in point; Steve Slaunwhite has developed and refined what he calls the “case study sequence” to building an engaging and – most importantly – credible case study.

His approach puts all the emphasis on the happy customer, using storytelling to persuade the reader and capture their attention.

Check out his recommended sequence:

  1. The Customer: Put the spotlight on the customer – don’t waste time focusing on your product
  2. The Challenge: “What condition was your customer trying to change or improve?” This is an ideal spot to use a customer quote and let them share their story
  3. The Journey: Share the steps the customer took to try and solve their problem, including other things they investigated
  4. The Discovery: How the customer found you, which sets the case study up for you and your product solved the customer’s challenge
  5. The Solution: Here’s your opportunity to pitch your product without the fear of sound like a used car salesman.
  6. The Implementation: How was the product implemented, what problems arose, what challenges were overcome?
  7. The Results: Here’s where you can show off the data, hard numbers, revenue gains and the return on the investment. Showcase how well your product solved the customer’s problems.

Leverage and promote your case study.

Once you have your case study completed, don’t leave it to die in a dark corner of your website. It’s a powerful component of your content marketing strategy, and should be promoted like every other piece of content you produce.

  • Share the case study directly with prospects
  • Highlight it as part of an autoresponder series
  • Post it as a customer success story to social channels
  • Feature the testimonials on your site with links to the full case study
  • Create a dedicated page for case studies

youtube case study

Google has a great example of this with it’s Think with Google case study page.

Conclusion

Case studies are a ridiculously effective way to make people fall in love with your business.

They work, plain and simple.

But in order for you to make them work for you, you’ll need to give it some effort, and sprinkle in some strategy. These tips should help you do just that.

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Education, Uncategorized

If You`re doing marketing than You need amazing and inspirational quotes which will increase the value of  Your social media content and enhance Your posts engagement. 

Quot about marketing, google, digital marketing quote, Wendy Piersall


“Google only loves you when everyone else loves you first.” –Wendy Piersall

“Whether you think you can or you think you can’t, you’re right.” – Henry Ford

“Content is the atomic particle of all digital marketing.” – Rebecca Lieb

 “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

 

Quotes about content marketing, content value , Avinash Kaushik


“Content is anything that adds value to the reader”s life.” – Avinash Kaushik

“Amazing things will happen when you listen to the consumer.” –Jonathan Midenhall

“Content is fire. Social media is gasoline.” –Jay Baer

“Your brand is so much more than what you sell.” – John Iwata

 

Quote about creativity for marketers, sales quote, marketing quote


“It’s not creative unless it sells.” –David Ogilvy

“Content is king, but engagement is queen, and the lady rules the house!” –Mari Smith

“If your competitors start copying you, then you are doing something right!” -Jay Baer

“No matter what, the very first piece of social media real estate I’d start with is a blog.” – Chris Brogan 

 

The best marketing quote, Joe Chernov, indpirational quotes for marketers, content marketing,


“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky

“You have to understand your target customer and what you’re trying to sell them.” -Daniel McGaw

“Content builds relationships. Relationships are built on trust. Trust builds revenue.” – Andrew Davis


Social Media quote, inspirational quote, marketing quote and motivation


“Social media is a contact sport.” – Margaret Molloy

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates

“What helps people, helps business”. Leo Burnett

 

The best marketing quote, inspirational and motivational quote for marketers, Tom Fishburne


“The best marketing doesn’t feel like marketing.” – Tom Fishburne

“Content marketing is a commitment, not a campaign.” – Jon Buscall

“Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.”-  Shafqat Islam

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates


Start using marketing quotes as a content idea because everyone loves them. 

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Technology, Uncategorized

Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing.

Ninety-one percent of business-to-business (B2B) professionals use content marketing as part of their strategy. Still, that doesn’t mean all the content they create is top-notch, compelling, or valuable content.

But what does it take to become a good content creator? How do I become one that peers in my industry would look to for advice and opinions?

It all starts with what you do before you put your fingers to a keyboard.

Content writing atmosphere

Whether you work on a content marketing team at your company or you’re riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator.

Fair warning: Like all good things, it’s not going to happen overnight. And it shouldn’t, because you’re trying to get good at it, not just simply do it. But the sooner you start working these five habits into your routine, the sooner you’ll be well on your way to becoming a high-quality content creator.

1. Read news about your industry every day.


A book in a room, a glass, and pillows in a nice reading atmosphere

Creating great content that really resonates with your target audience requires you to know what’s going on in your industry. And the best content creators scour — not just read, but scour — the internet for industry news and trends. This sets them up nicely to understand the context behind what’s happened historically in their industry and how that shapes their target audience’s mindset in the present.

Get in the habit of reading by putting everything you read in one place. You can set up an RSS feed with an app like Feedly for blogs you know that contain relevant industry news. Also, ask a few colleagues what they’re reading these days and follow suit. Discover where your buyer persona spends time online and snag those blogs, too. Ahead of the game and have a few favorites already? Add ’em to the list.

2. Write on the regular.

If you don’t use it, you lose it. Successful content creators understand the importance of constantly flexing their writing muscles. Doing so helps them work through ideas that might be jumbled in their head and identify nuggets that could turn into fully realized ideas later. Successful content creators may not always be inspired to write, but they know something inspiring can come from their writing.

Get in the habit of writing by doing it daily or every other day. I’m not saying you need to write a polished, 1500-word essay on an industry-relevant topic daily. Rather, I’m talking about setting aside 10 or 15 minutes to jot down some thoughts and ideas. Figure out when your mind is the clearest — for most people, that’s after or during a cup of coffee — and just free-form write. What did you read yesterday that stuck with you? What didn’t you understand? Asking yourself those questions should start the flow.

3. Study your industry’s audience.

One of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience — and the needs of that audience can sap your creativity.

But, at the end of the day, your audience pays your bills. And if you study your audience deeply enough, you’ll find interests and creative opportunities you wouldn’t have found without them.

The third quality of all successful content creators: They know their audience inside and out. Examine your own readers and viewers: What do they want that you’re not yet giving them? What problems do they have that you can solve for them? Here are some other characteristics of your audience you can identify for yourself or for your employer:

  • Age
  • Gender
  • Location
  • Family size
  • Job title
  • Salary
  •  
4. Establish your own voice.

Quick reality check: You’re not the only content creator in your industry. That means you’re not the only one offering the advice, observations, and thought leadership your industry is asking for. There are lots of things you can do to stand out from the other content creators in your field: diversifying into a new content medium, promoting your content on different channels, and naturally gaining experience and trust over time. But even then, the content producers with whom you’re competing for attention are doing the same thing.

What you can bring to your content, that nobody else can, is your own personal voice.

Readers click on your content for the information, but they come back for the personality. Writing about cybersecurity? Don’t just offer fresh insight on today’s malware; offer analogies and personal stories of data breaches that justify your insights and that only you can offer. The brand you write for might restrict you from opinionated or overly informal content, but that doesn’t mean you can’t indulge in the unique perspective that inspired you to join this business in the first place.

Learn how to blend your employer’s content guidelines with your own creativity, and you’ll become a much more valuable content creator in the long run.

5. Curate other people’s content (when it makes sense to).

here’s no shortage of people curating content these days. In fact, anyone on the internet can take someone else’s content and retweet it, share it on Facebook, pin it — the list goes on. But successful content creators know it’s not enough to take relevant industry news and spit it back out to your fans and followers.

“You must also position yourself as an expert and genuinely interact with your communities,” says Guy Kawasaki, the New York Times best-selling author. Sharing content isn’t enough. Engaging with the content you’re sharing now makes it unique to you.

Get in the habit of curating content when you have something valuable to add. Now that you’ve started scouring the internet on a regular basis for industry news, you probably have a wider depth of knowledge than you think. So be confident, and give your readers additional, useful information or even a thought or opinion when sharing others’ content. Your networks will appreciate it, and the author probably will too (or it could at least spark a debate — bonus!).

6. Understand your KPIs.

The internet is a big place (obviously). In fact, it’s safe to say it’s too big for your content to be discovered by your audience all by itself. In 2018, 61% of professionals stated that generating traffic and leads was their top marketing challenge.

Just because you publish content online doesn’t mean you’ll get the traffic your insight deserves. To get your content discovered, you first need to focus in on a key performance indicator (KPI), and optimize your content for it. A KPI is a specific metric you’ve chosen to measure how well your content is doing against your expectations. Modern KPIs include:

  • Social media traffic, the number of visitors that come to your content from a social media post.
  • Direct traffic, the number of visitors that come to your content by entering your website’s URL directly into their browser’s address bar.
  • Organic traffic, the number of visitors that come to your content from a search engine result link.
  • Submissions, the number of people who visit your website and leave having submitted their contact information in exchange for a resource you offered them (a form of lead generation).

If you or your employer chooses to focus on organic traffic, for example, it’s a good idea to study Google’s search algorithm to find out how it ranks content. Then, optimize your content so that it performs well under the organic traffic KPI. The more knowledge you have of the KPIs available to content creators now, the more successful you’ll be as a marketer.

7. Network at every opportunity.

Successful content creators know their success is due not only to their passion, but also to those who taught them, inspired them, and pushed them to think in different ways.

This is one-way content creators grow into successful content creators. They’ve accepted the fact there’s more to learn than what they already know, and they’re open to new ways of thinking. Networking forces you to do just that. It’s a time to listen to others’ ideas and take them into consideration alongside your own.

Get in the habit of networking by seizing the countless opportunities you have to do it. They aren’t called social networks for nothing! Spend some time on Twitter, Facebook, and LinkedIn to check out who the thought leaders are in your industry and follow them.

Once you do that, you can ease into in-person networking. If you’re not a natural extrovert, the thought of networking can make you cringe. Make it easy on yourself and start small with colleagues. You already have something in common, so striking up a conversation in the kitchen or at your desks shouldn’t be too scary.


8. Offer solutions, not just commentary.

When you’re just getting started as a content creator, you might already have the knowledge your market is looking for. For successful content creators, however, expertise isn’t everything.

Want your audience to remember your content? Don’t just recite the things you know — explain why they’re important and what your audience can take away from it. The people consuming your content aren’t interested in just hearing you talk. They come looking to satisfy specific needs. Whether those needs are to solve a problem to simply increase their confidence in your industry, it’s your job to put your market observations into terms they can understand and find lessons in.

9. Question everything.

Polished content creators are curious by nature. They’ve learned to be curious about the internal knowledge they already have and the external information that’s being promoted out in the world. It’s the insights that come from this inherent curiosity that makes great content.

“You need to be curious to identify problems worth solving,” says Lorraine Twohill, head of marketing at Google, “and then come up with new solutions.” It’s these proposed solutions to age-old problems that gets content creators on the radar.

Get in the habit of questioning the status quo by constantly playing devil’s advocate. Taking the contrarian view of a piece of content can be difficult at first, but if you start to question why the author thinks this way and what happened in the industry that triggered this viewpoint, you’ll begin to think more critically about the content you’re consuming. And if you didn’t know, critical thinkers make great content creators.

There’s a lot of pressure on content creators — and every inbound marketer, for that matter — to churn out great content as part of their marketing strategy. Just know that being a successful content creator starts with the habits you form, as they’ll set you up to produce some seriously valuable content for your target audience.

Thanks for the article https://blog.hubspot.com/marketing/5-habits-of-highly-successful-content-creators-list

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The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
Bill Gates