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Education, Technology, Uncategorized

Each year, thousands of ambitious entrepreneurs start new businesses. These entrepreneurs feel bright and full of hope. And plenty of small business statistics show that by the end of four years more than half of them will be gone.

Small business failure rate aside, many small businesses make it past that critical period and thrive. How many make it and what industries fare best? We’ve collected these startup statistics for small businesses from a variety of sources to answer those questions.

GENERAL STARTUP STATISTICS



  • 69 percent of U.S. entrepreneurs start their businesses at home.
  • According to the National Association of Small Business’s 2017 Economic Report, the majority of small businesses surveyed are LLCs (35 percent) followed by S-corporations (33 percent), corporations (19 percent), sole proprietorships (12 percent), and partnerships (2 percent).
  • 51 percent of people asked, “What’s the best way to learn more about entrepreneurship?” responded with “Start a company”.

SMALL BUSINESS OWNER STATISTICS

Who’s starting small businesses today? Here’s a look at small business owners:

  • Gender:
    • 73 percent identify as male; and
    • 25 percent identify as female.
  • Age Range:
    • 50-59 years old: 35 percent;
    • 40-49 years old: 25 percent;
    • 60-69 years old: 18 percent;
    • 30-39 years old: 14 percent;
    • 18-29 years old: 4 percent; and
    • 70+ years old: 4 percent.
  • Education:
    • High School / GED: 33 percent;
    • Associates Degree: 18 percent;
    • Bachelor’s Degree: 29 percent;
    • Master’s Degree: 16 percent; and
    • Doctorate: 4 percent.
  • Reason for starting business:
    • Ready to be his/her own boss: 26 percent;
    • Wanted to pursue his/her passion: 23 percent;
    • The opportunity presented itself: 19 percent;
    • Dissatisfied with corporate America: 12 percent;
    • Laid off or outsourced: 6 percent;
    • Not ready to retire: 6 percent;
    • Other: 5 percent;
    • Life event such as divorce, death, etc.: 3 percent.
  • Ethnicity:
    • White/Caucasian – 71 percent;
    • Hispanic/Latino – 6 percent;
    • Black/African American – 7 percent;
    • Asian/Pacific Islander – 11 percent;
    • Other – 5 percent.
  • 82 percent of successful business owners did not doubt they had the right qualifications and proper experience to run a company.

STARTUP FAILURE RATE STATISTICS

  • Of all small businesses started in 2014:
    • 80 percent made it to the second year (2015);
    • 70 percent made it to the third year (2016);
    • 62 percent made it to the fourth year (2017);
    • 56 percent made it to the fifth year (2018).
  • Given those numbers, a bit more than half of all startups actually survive to their fourth year, while the startup failure rate at four years is about 44 percent.
  • Top 10 causes of small business failure:
    • No market need: 42 percent;
    • Ran out of cash: 29 percent;
    • Not the right team: 23 percent;
    • Got outcompeted: 19 percent;
    • Pricing / Cost issues: 18 percent;
    • User un-friendly product: 17 percent;
    • Product without a business model: 17 percent;
    • Poor marketing: 14 percent;
    • Ignore customers: 14 percent; and
    • Product mistimed: 13 percent.

STARTUP FINANCE STATISTICS

Laptop and working process

Money is a key ingredient to the small business success rate. Here’s a financial snapshot of small business startups:

  • third of small businesses get started with less than $5,000 and 58 percent got started with less than $25,000.
    • In addition, 65 percent admitted to not being fully confident they had enough money to start their business and;
    • An overwhelming 93 percent said they calculated a potential run rate of shorter than 18 months.
  • The most popular small business financing methods in 2018 were:
    • Personal funds 77 percent;
    • Bank loan 34 percent;
    • Borrowing from family/friends 16 percent;
    • Other funding 11 percent;
    • Donations from family/friends 9 percent;
    • Online lender 4 percent;
    • Angel investor 3 percent;
    • Venture capital 3 percent;
    • Crowdfunding 2 percent.
  • 40 percent of small businesses are profitable, 30 percent break even and 30 percent are continually losing money.
  • Having two founders, rather than one, significantly increases your odds of success as you’ll:
    • Raise 30 percent more money,
    • Have almost 3X the user growth, and
    • Are 19 percent less likely to scale prematurely.
  • 82 percent of businesses that fail do so because of cash flow problems
  • 27 percent of businesses surveyed by the NSBA claimed that they weren’t able to receive the funding they needed.
  •  

FASTEST GROWING SMALL BUSINESS INDUSTRIES

The industries with the top number of small business startups in 2018 were:

  • Business services: 11 percent;
  • Food/Restaurant: 11 percent;
  • Health/Beauty/Fitness: 10 percent;
  • General retail: 7 percent;
  • Home services: 6 percent.

INDUSTRIES WITH THE BEST STARTUP STATISTICS

The 10 most profitable small business industries by net profit margin (NPM) are:



  • Accounting, Tax preparation, Bookkeeping, and Payroll Services: 18.4 percent NPM
  • Lessors of Real Estate: 17.9 percent NPM
  • Legal Services: 17.4 percent NPM
  • Management of Companies and Enterprises: 16 percent NPM
  • Activities Related to Real Estate: 14.9 percent NPM
  • Offices of Dentists: 14.8 percent NPM
  • Offices of Real Estate Agents and Brokers: 14.3 percent NPM
  • Nonmetallic Mineral Mining and Quarrying: 13.2% NPM
  • Offices of Other Health Practitioners: 13 percent NPM
  • Medical and Diagnostic Laboratories: 12.1 percent NPM

INDUSTRIES WITH THE WORST STARTUP STATISTICS

The 10 least profitable industries in the US by net profit margin (NPM) are:

  • Oil and Gas Extraction: -6.9 percent NPM
  • Software Publishers: -5.1 percent NPM
  • Beverage Manufacturing: -3.7 percent NPM
  • Semiconductor and Other Electronic Component Manufacturing: -0.3 percent NPM
  • Forging and Stamping: 0.4 percent NPM
  • Farm Product Raw Material Merchant Wholesalers: 0.9 percent NPM
  • Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers: 2.1 percent NPM
  • Petroleum and Petroleum Products Merchant Wholesalers: 2.8 percent NPM
  • Grocery Stores: 2.2 percent NPM
  • Bakeries and Tortilla Manufacturing: 2.3 percent NPM

Bottom Line

So, if you want to start your own business, don’t let the startup statistics above put you off. After all, you’re more likely to succeed if you’ve failed than if you’ve never tried:

  • Consider, founders of a previously successful business have a 30 percent chance of success with their next venture, founders who have failed at a prior business have a 20 percent chance of succeeding versus an 18 percent chance of success for first-time entrepreneurs.


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Education, Technology

All dental practices understand the importance of dental patient marketing. It brings in new patients, and it can even help to strengthen ties with existing patients. Marketing is essential if you want your practice to thrive.

It’s easy to know that you should market your dental practice. It’s much more difficult, however, to know exactly how to do that.

There’s no one right answer to this, and there’s a large number of different strategies you can use. For most practices, using a combination of several different dental marketing methods will yield the best results.

Not sure where to start? Let’s take a look at 11 of the most effective dental patient marketing strategies you can use to market your dental practice.

1. Get Involved with the Community

It goes without saying that if your practice is in Ohio, you won’t really be treating patients in Kentucky. Dental practices, by their nature, are local businesses, and they rely heavily on the local community to provide patients.

Get involved with your community. This can include anything from attending festivals or sponsoring a little league team, both of which allow you the opportunity to build relationships in person.

You can even teach a class on dental hygiene at an elementary school, or share your knowledge at the local University. This lays an excellent foundation for how the community will view you, and it gives you a chance to engage in some word-of-mouth and direct marketing.

2. Build a Community on Social Media

Social media gives your practice another excellent way to reach out to potential patients and build or strengthen relationships. This goes for existing patients, too.

Now, when someone follows you on social media, they won’t only be hearing from you once every six months—they’ll have a constant source of communication with you year-round.

Facebook is an excellent platform that dental practices can use to build online communities of their patients.

In addition to staying in touch and generating conversation, you can also provide updates and information (including contact information) and you can collect reviews from existing patients. This can provide new patients with more potential touchpoints, and a better immediate first impression whenever they find you.

3. Focus on Local SEO

Search engine optimization for all essential dental terms can help your business, but local keywords will be what really brings you new clients. Who cares, after all, if a patient in New York City finds your site if you’re based on Arizona?

No one. That’s who.

dental marketing methods

Local SEO is the way to go for dental patient marketing. This means that you’ll want to rank for terms like “Chicago dentist” instead of just “dentist,” or “best Chicago orthodontist.”

Not only will this help you find your target audience who is Googling for exactly these terms, it will also give you an edge in voice search, where users ask Siri or Alexa to help them find a local dentist “near me.”

4. Create a Strong, Well-Designed Site

There’s about a 70% chance that a potential patient’s first interaction with you will be on your site, so it must make a good first impression. Your site needs to look professional, be well-organized for easy navigation, and be thorough in the information it offers visitors.

Not sure exactly what that looks like or how you can stand apart? Check out our full post on dental patient marketing websites here.

5. Use Content Marketing to Offer Value

Content marketing is the practice of using content like blog posts or ebooks to bring visitors to your site, build relationships with them, and eventually convert them into patients.

On-site content marketing in the form of a blog or FAQ gives you an opportunity to regularly add new content (and keywords) to your site, increasing your overall ranking and sending more traffic to your site.

You can read our full guide on content marketing for dental practices here.

6. Run AdWords Campaigns

Google AdWords is a strong pay-per-click platform that allows you to have your ad displayed to users who are searching for certain keywords.

If they’re looking for “Orlando dentist,” your ad for your Orlando practice could pop right up.

dental marketing methods

When using AdWords campaigns, you’ll definitely want to be targeting location-based keywords in order to increase the relevance of your ad placements. Use your descriptions and headlines to highlight unique offers, or other features of your practice that set you apart.

7. Postcards & Mailed Offers

A dentist office has a big advantage over plenty of other businesses; they know that their audience will be local. Because of this, if you send out post cards or mailed offers to people within a set radius of your office, you know that you’re guaranteed to hit your target audience.

Everyone needs good dental care, after all.

In addition to sending out rounds of postcards every so often to attract new patients, you have a few additional strategies you could use to target specific high-value potential patients. This includes:

  • Sending brochures about upscale cosmetic procedures to high-income neighborhoods, where the homeowners are more likely to be able to afford them
  • Including a flyer with a discount in the welcome packet that’s given to new homeowners after they change their address. If they’ve just moved to the area, after all, they don’t have a dentist yet

8. Appointment Reminders

Growing your practice isn’t just about attracting new patients. Maintaining relationships with your existing patients matters just as much.

Sending them appointment reminders—or reminders to schedule their appointment—is a great re-engagement method and a sure-fire way to make sure they’re getting the care they need.

Appointment reminders can come in the form of:

  • Emails
  • Texts
  • Phone calls (this may be the least preferred method)
  • Post cards (there’s always the risk these get lost or delayed in the mail)

Many practices use a combination of a physical reminder, like a postcard, with a digital reminder like an email or text.

9. Newsletters

Newsletters are a bit like content marketing, only the blog post is delivered right to your patients’ inboxes. It’s about reaching out to them instead of hoping they come to find you. Newsletters should contain snippets of valuable information that your audience will want to see.

After all, if they don’t, you’ll go the way of the unsubscribe button before you know it.

When sending newsletters, it’s a good idea to ask patients to opt-in and to send it infrequently enough that no one will send you to spam. Again, if you make this valuable, people will be happy to see it in their inbox.

10. Remarketing Campaigns

Remarketing is the practice of reaching out to users you already have an existing relationship with and trying to get them to take a specific action. You can use remarketing to get users to book their six month check-up, or to connect with potential patients who checked out your site but didn’t convert.

Facebook Ads is one of the best platforms for remarketing, giving you the option to retarget based on specific activity on your site or by uploading custom audiences.

You can even use remarketing to promote new products or cosmetic procedures to existing customers, like if you add Invisalign to your line-up or have a new, safer tooth whitening procedure.

11. Diversify Your Keywords

Keyword research is obviously essential if you want your site to stand a chance to rank well in the search engines. And while you should absolutely be shooting for the basics like “Washington dentist,” you should also think outside the box, too. Diversify your keywords.

dental marketing methods

Taking emergency keywords into consideration, for example, is an excellent strategy. “Emergency wisdom tooth removal,” and “emergency broken tooth” are great examples. You could even try to rank for “dentist open on weekends.”

Note that any emergency service has a higher likelihood of being searched through voice search, and adjust the keyword accordingly.

Dental Patient Marketing

There are a lot of different ways to do dental patient marketing and these eleven are all effective. Your best bet will always be to check out what your competition is doing, and to see what you can offer that’s unique and different.

Put your knowledge of your patients first, and use that information to connect with them on the platforms they’re on, target keywords you think they’d be searching for, and attend events you think they’d be.

Use a combination of different strategies that work best for your practice and the patients you want to attract, and you’ll start seeing an increase in appointments before you know it.

Trust us Your dental marketing. We know how to rock it. Let`s talk NOW!

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Education, Technology

If you enjoy the fast-paced world of technology, then starting a tech company may be a great fit. Setting up an information technology company and running it is sure to keep you on your toes.

“The IT world is an ever-changing industry, so every day is exciting,” said Greg Davis, president of South Coast Computers, a full-service external IT firm founded in 1988.

An IT business can also mean making a very nice income, Davis added.

“IT is one of the few businesses where you can be profitable very quickly, and you can continue to make very good money,” he said.

Even better, a tech company is a good way to start a startup with no money.

“You don’t need a lot of startup funds to open an IT business,” Davis said. “It’s possible to open with very little working capital and grow organically. I’d actually advise this so that you don’t become overextended.”

at you don’t become overextended.”


Steps for Setting up an IT Company

If you’ve decided that an IT business is right for you, you’ll want to determine what type of tech company you wish to open. In general, you need to decide if you’re going to offer generalized services or specialize. There are pros and cons to both choices.

Specialized IT Company

The opportunities abound when it comes to working in IT. Specialties include cybersecurity, cloud computing, business intelligence and analytics, application development, networking, data recovery, data center management and web design and development.

Pros of being specialized in the tech industry include being able to charge more per hour, Davis said.

“This can allow you to make a substantial amount of money,” he said. “When you specialize, you master one particular topic.”

Cons of specializing include experiencing more demanding clients.

“Customers will have higher expectations of your company when you specialize,” Davis said. “They expect you to be the best at what you do.”

Another drawback of specializing is the possibility of your specialty losing demand or even becoming obsolete. This will require you to retrain and pivot.

General IT Company

laptop, software business, It.

If you decide you’d like to provide IT service in several areas, then you’ll want to generalize. Doing so allows you to service a variety of clients.

Pros of providing generalized service include a wide client base. Just about every business and person requires computer assistance. You will also have the opportunity to learn a great deal about the IT business in general and keep up to date on changes in the industry.

Cons of running a generalized computer business include not being able to charge as much as if you were specialized. You also need to be a “jack-of-all-trades” and make sure you keep up with all of the latest technology, which can be time consuming.

Form an IT Business Team

While technology is the driver when setting up an IT company, your staff is your most critical asset.

“Ensure that you have the right team members in place to do the job you intend,” said Barry Newman, chief technology officer at DentalPlans.com. “It all comes down to whether your employees have the required expertise. You need to make sure to cover all of your bases so you can do a good job servicing clients.”

If you decide to specialize, it may help to start your business with a partner, added Pedram Amini, CTO of InQuest.net, a network security company focused on cyber resilience.

“A partnership allows you to divide and conquer and can result in double the success,” he said.

Choose a Company Name

Pick a company name that completely describes what you do.

“While you want the company name to have a nice ring to it, you also want it to be self-explanatory,” Davis said. “Make the name simple and straightforward and searchable, which is critical in today’s digital landscape.”

Form a Legal Business Entity

Before starting a tech company, decide on the type of business structure you need. Although you can change later on, doing so can be difficult. Here are the four main types of business entities from which to choose.

  • Sole proprietorship: Unless you will be working alone or just with a spouse, this type of business structure isn’t ideal for many IT companies. If you intend to keep the business small, however, a sole proprietorship can work. It is easy to set up and maintain, and you may pay fewer taxes than with other business entities.
  • General partnership: If you’ll be working with one or more partners, you need to set up a partnership. With your partners, you will share in all of the profits and losses. You also share responsibilities. For such a structure, you must file an annual company tax return and each pay your own income taxes separately.
  • Limited Liability Corporation (LLC): An LLC can include one or more owners. This type of business structure requires that members decide if they wish to be taxed as a partnership, corporation or sole proprietorship.
  • C Corporation: If you plan to grow your business and go public at some point, a C corporation is the ideal choice, but these business entities are the most complicated. You need to follow certain rules when you have this type of business structure, though all owners are protected from personal liability if the company goes bankrupt.

Determine Marketing

Deciding how you’ll market your business is important before setting up an IT company.

“A good option for getting the word out about your IT company is to contact your local Chamber of Commerce and go to any events they have,” Davis said. “Another potentially helpful choice is to join lead-oriented networking groups.”

Aligning your company with other businesses is another good practice, he added: “For instance, if you’re a general IT company, you might want to develop a relationship with companies that specialize – such as in cloud computing and data recovery.”

Obtain Necessary Certifications

It’s vital that your company is certified in the industry or industries in which you are working. For example, if you’re in cybersecurity, there are corresponding certificates you will need. The same goes for cabling.

If your IT company is generalized, you will likely require several certifications. Generally, it’s required that you become certified in products you sell and install. While you can get certified once you open your business, it’s a good idea to get certified as quickly as possible. You wouldn’t want to miss out on a job because you aren’t certified.

Purchase Required Insurance Coverage

In this day and age, it’s important to have the necessary insurance coverage.

“My employees aren’t able to even step through the front door of a company until they show proof of general liability and workers’ compensation insurance,” Davis said.

Even if a company doesn’t require proof, the right insurance still protects you and your business. Other types of coverage you may need include commercial property, auto, cyber/data breach and business interruption insurance. Also, require any subcontractors you use to be properly insured.

Develop Systems

Start your company on solid footing by developing systems from the beginning. Use accounting software to record all of your sales and expenses. Employ time-tracking software to ensure that you record all billable hours, and a good invoicing system to make sure you get paid for all hours worked. This will help you stay profitable.

Also make sure to store sensitive data, such as customer and proprietary information, in a secure digital location.

Thanks for the article https://smallbusiness.chron.com/start-company-43143.html

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Education

Millennials think of themselves as the innovation generation but, for all our creativity, we have not quite crossed the divide into the success generation. At least, not in a large scale business.

At first, it would seem that individuals like Evan Spiegel at Snapchat and Alexis Ohanian at Reddit are proof of our ambition and startup spirit. However, when you take a closer look, you realize Spiegel and Ohanian are the exceptions rather than the norm. Research conducted at the Pew Research Center indicates that millennials are actually not very entrepreneurial and fail often.

A study of 2014 data by the U.S. Small Business Administration revealed that fewer than 4 percent of 30-year-olds are actively in entrepreneurship, compared with the 5.4 percent of Generation X-ers and 6.7 percent of baby boomers at the same age.

Related: Get on the Floor; The Business Fix for Millennial Founders

Here are a few lessons for millennials through the lens of entrepreneurs who have had inspiring success. These individuals are not just inspiring, but teach vital lessons that we can use to change the trend and change it fast.


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1. Stop giving it a try — go all in!

Statistics show that millennials are less entrepreneurial and fail more often,

But deeper research shows the reason. Many of us are just shooting some hoops, trying to get one in the basket. Many millennials say they would like to be their own boss, but far fewer take the plunge. Although there is far more support available in the form of incubators, cultural acceptance and recognition of entrepreneurs “there is still a gap between the ambition the [millennial] generation actually have and those that go on to start a business,” says Robert Osborne of the Centre for Entrepreneurs, a think tank in London.

So what would you do if you have a bubbling entrepreneurial vision but also a bucket load of student loan debt and $200 cash? If these things stop you, you have invested a lot of time in excuses when you should have been investing in your vision. Mogul CEO Tiffany Pham found herself in the exact same situation, and as a young woman in the entrepreneurial space, it was even more difficult. However, she had only one way to go — forward.

“If I didn’t have those millions of dollars to hire a team of engineers then how could I make a difference myself? Maybe I could just teach myself how to code and build this platform myself,” Pham opined. She wasn’t kidding either; she took several day jobs while learning to code at night.

Pham depicts the spirit that we all wish more millennials would incorporate. In her words, “I invest where it’s really important right now, so every dollar goes into Mogul.” As a result, Mogul has grown rapidly as a social enterprise providing women in 196 countries and 30,470 cities with information access, economic opportunity and education.

2. Innovate around innovations.

 “The entrepreneur of this age is one who discovers where the world is going and goes there first.” This quote is often attributed to Microsoft founder Bill Gates. It has been adopted by many millennials in their bid for entrepreneurial dominance. While we are often seen as the innovation generation, looking too far into the future has become another source of the business lethargy among us.

Not everyone is going to make something out of nothing. Sometimes, you only have to watch what has been made and make something new out of what is. For instance, rather than create the world’s next Samsung, why not invest in creating the best music app on the Samsung Galaxy?

Since the turn of the century, the conversation in the automobile industry began returning to electric cars and hybrids, while all the big brands were launching into manufacturing. FLO, alongside other creative and smart companies, launched into making home and commercial electric car chargers and charging points. 

FLO is just one example of companies that thrive around innovation. They built their brand and product around an already existing innovation. Perhaps if millennials started thinking of innovation in these terms, they would find it to be less of a Herculean task and will get more involved in entrepreneurial innovation.

In the words of Louis Tremblay, president, and CEO of FLO and another millennial entrepreneur, “FLO is at the forefront of innovation, and we take pride in leading the way to make EV charging more accessible and more convenient.”

Sometimes, innovation just means making it easier for people to use an already existing product.

3. If it’s all about you, you probably won’t last.

The first question I ask millennial wanna-be entrepreneurs is, “Why do you want to become an entrepreneur?” The response varies from the vague “to change the world,” to the more common “to make a lot of money.” The problem is, most people are focusing on the possible end results of entrepreneurship rather than vetting their inner motivations, which are often key to reaching those results.

Nick Pena admits to being in this circle until he suffered a massive sports injury. The injury gave him time to reflect about life and time to read. One of his friends died during this time period as well. Pena started reading about investment and slowly began unveiling its mysteries. However, the passion that was born from all of his study was not the shallow desire to make it big, but a desire to educate as many as possible to infiltrate the investment market and succeed. He credits his massive success to his need to empower others, not himself.

Fast forward few years later, and Nick is not just very successful as an investor, he has become an Instagram sensation and influencer and spends his time doing what he loves best — teaching others via his company, The Trade Academy. All he does is in keeping with his ideals. “Never make entrepreneurship all about you or you would not last very long,” he says.

Millennials haven’t quite gotten this message.

4. Success is never self-made.

There is no self- made business or self-made millionaire instead. Millennials need to drop the idea of the self-made and start seeing business as a space dominated by strategic partnerships and affiliations. I was fortunate to be on a panel that vetted some business plans submitted by some aspiring millennial entrepreneurs. We were grossly disappointed by the number of millennials trying to build do-it-all businesses.

In this age and time, it is unnecessary to build such companies. There are way too many companies that specialize in ancillary roles like marketing, content creation, web management, and graphics. While it is true that a company can grow to create all these departments, the inability to have them right at the start is no crime.

Iyinoluwa Aboyeji, the 27-year-old co-founder of Andela and Flutterwave, calls his story of success a story of “failure, success, and collaboration.” He unashamedly attributes the success of Andela to the Facebook partnership they succeeded in acquiring. 

Millennials must learn to create profitable partnerships and business relationships while they are still trying to kick off their entrepreneurial journey. If that means you are not self-made then you are a great company because no one ever is.  

While the business climate is a bit different than it was for the generation before us, we also have way more tools and platforms than they ever had at our age. It’s high time we ditched the excuses and started taking advantage of them.

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Education

Many companies find it daunting to decide on whether to solicit the services of a business consulting company or wholly rely on their internal teams. Why? Because top management fears that their inadequacy (with regards to taking charge of the organization) may be exposed and a consultant’s expertise may only compound the situation.

However, this is not the right attitude for any business or company that is looking to grow fast. The five advantages below underscore the need for a business consultant to guarantee great prospects for your business.

Business Puzzles. 4 people hands


YOU TAKE ADVANTAGE OF NEW SKILLS

The critical role of any consultant or business growth agency is to ensure the business stays afloat in regard to business strategies, methodologies, and trends. When a consultant puts these methodologies into play, its commonplace for the company’s top management to ask for an in-depth explanation as to how they utilized them to come to their conclusions.

This is the right time for the company’s top brass to learn these new business consulting skills. These skills will be beneficial in the long run, especially if the consultant walks away or their contract expires.


ADVANTAGE OF AN OUTSIDE PAIR OF EYES

Business owners dedicate every ounce of their energy, a lot of money and time to get the business up and running. This is why most business owners treat their businesses as their babies.

It’s common for internal teams to miss certain problems in the company because of bias or too close to problems and miss to catch them. Organizations can miss addressing critical issues that might negatively impact them now or in the future. This explains why a fresh pair of eyes is needed to catch such problems, and this is where a consultant comes in. Consultants are endowed with hawk-like eyes that can pinpoint problems in a company quickly and recommend necessary countermeasures.

Family-run businesses especially need consultants as they may not be in a position to impartially point out the real problems affecting the company.

BENEFITS FROM EXTENSIVE KNOWLEDGE OF MARKET DYNAMICS

One of the qualifications of a consultant is possession of extensive experience and expertise in the marketplace where the organization operates. Business consultants have worked with many companies in the same industry and know the ins and outs of market trends. They know what other competing companies are doing, and so their recommendations will help your company outsmart competitors easily.

Management can benefit from the consultant’s deep knowledge and expertise in the marketing space and implement those skills during emergency situations or when the consultant has gone.

ENABLES EMPLOYEES TO REALIZE SHORT-TERM GOALS EFFORTLESSLY

Employees tend to perform best in their areas of expertise. However, it can be a daunting task to get employees to realize short-term goals in areas outside their skills set.

Short-term goals usually require a lot of effort, time and skills investment. Employees may feel they are burdened with more work without proper compensation. They might be uninspired in the process, which is not good for business.

Hiring an expert consultant can help realized short-term goals at a reasonable cost while keeping employees happy and motivated.

DIRECT THE SAVED UP TIME TO OTHER PROFITABLE ASPECTS OF THE BUSINESS

It’s always a daunting task for managers to solve all company problems on top of duties in their job descriptions. Dedicating quality time to address certain aspects is a path most companies don’t like to take, as it ends up being costly. However, a consultant has all the time in the world to dedicate their efforts towards data collection, formulating and implementing necessary policies to solve the company’s problems. The business owner can dedicate this saved time to do other aspects of the business that contribute to higher profitability.

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Education

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.”

Steve Jobs


Time. A watch. Alarm. A watch on the pink and blue background

The more we think we have time, the more we owe it. We are the only time makers in this world. Time is much if we master the art of time management.

Sometimes it`s a mess in CEOS head.  Remember that moment when You come to work in the morning and don`t know where to start from, because You have a lot of emails to send, many calls and meeting.

Take a deep breath. With a peaceful and relax mind You are able to manage all the thing if You know how to manage Your time effectively.

We have created the most powerful time management hacks and technics for You, which can help You to live Your life fully and happily, work and manage Your time wisely.

Use technologies but don’t refuse the old writing


Board at Great Department. Days of a week, sticky notes, time management, project management

We live in a world where we eat and sleep using technologies or at least thinking about them. Time management and project management platforms and tools are changing the way we work and live. For example, the boards become electronic, the old sticky notes become online. Anyway,  note taking remains one of the effective activities.


Researchers found productivity dropped as much as 40% when subjects tried to do two or more things at once. (University of Michigan)—Entrepreneur



Sometimes it`s time-consuming to always open up an app or software tools to see the tasks, or to manage them. In order to overcome this, You can just get the old writing traditions back. For example at Great department, besides A HubSpot CRM, Asana task management tool, we decided to create a real board. That can help You cut Your time of reopening the apps or filling something missed. Sometimes it helps to have something on Your eyes. If You see it, it becomes comfortable and achievable for You. We created it for meeting and calls. We write down days of the week then 6 pockets for each day where we can put the notes about calls.


We can help You Save more time for other tasks. Write to us now and let`s speak about Your Business automation and marketing.
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Useful Time management apps

The ability to use our time effectively, sometimes, is more important than being a hard worker. Due to such amazing apps, we have the opportunity to do our tasks in a meaningful time, to track it, to plan, and to take notes. For example, I, as a content writer, sometimes have a problem with time management. Whenever I starting to write there are many things that are sparkling on my mind. So that creative things are distracting me from work. Being disciplined is the most important skill and characteristic of employees and CEO’S. The more they become disciplined, the more their office workers and employees will follow their example.

I suggest You use Flat Tomato app. 25 minute of work and 5 minutes of breaks will help You increase Your productivity and manage Your day wisely

Flat tomato time management app. Time management app screenshoots and steps


Use pocket to sharpen Your focus and concentration


Time management is about to be able to focus as well. When we focused we can do the same work faster than when we distracted. Surfing on the internet, we find many interesting articles, news. When I started my day from reading, I find out that they take my one or more hours in the morning. What to do with interesting articles?

Pocket. Save content from everywhere

I suggest You use Pocket and put here Your favorite links. You can come back to read them whenever You have time in the evening, or at a special time of the day.

An expert on this philosophy, Eckhart Tolle, says, “The clock’s hands move, but it is always now.” Grab the present intensely. You cannot know the future and you cannot re-do the past. Living now can help You with better concentration.


FInd a time for Your soul

Finding a time to do what You love, to spend with Yourself or the people whom You can feel Yourself with is important. If You are happy with Yourself, and doing other things besides working regularly, You are more motivated and enthusiastic toward work. Doing favorite things feed Your souls, make You smarter, calmer and happier. With a relaxed mind undoubtedly, You will manage Your time effectively.


Relaxing. A girl relaxing and nature


You can do yoga, go for sports, and chat with a lovely person, and Your time itself will be managed from the energy You get.


Make plans


Sometimes as a CEO You need to stay long hours at the office. This way, Your have a problem with work/life balance. With effective time management hacks and tips, You can enhance Your productivity and finish the work on time. How to achieve this? Our mind used to get lazy and do the works at night if we know that we have more time. If we don`t have any other way for not doing it, we do it by force.


In the last 20 years, working time has increased by 15% and leisure time has decreased by 33%


Overcoming the bad habit of postponing the tasks and jobs will help You become more productive. You need to have plans after work. If Your unconscious mind knows that, it will work until the time You program Yourself.

Time management is an art. Doing it well will help You win and excel everyone. These time management tips will help You get more time to relax as well as, will help You to use Your time effectively and wisely.


The article is written by Gayane Melkumyan


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Education

The humble office pot plant, previously much maligned and neglected, has made a comeback, not because of an increase in enthusiasm for office horticulture, but because research has shown that having contact with nature is good for our mood, boosts our attention, lowers stress and increases productivity.

Going green is good for business.

Ten years ago, statistics revealed one in five adult Australians to be at risk of developing a mental illness in any 12 months. Today, the level of corporate stress is such that over three million Australians are battling high levels of stress, anxiety and or depression.

Green office. An office desk with a notebook and

Many workplace health and wellbeing programs have focused on boosting mental health with discounted gym memberships, lunchtime massages and encouraging staff to take their vacations when due, but workplace design that considers the availability of natural light and access to nature also has an important role to play.

While getting away for a short weekend break to spend time in a green space is a great way to refresh and re-energize, these are often too sporadic to be of sufficient benefit to maintain a positive mood and minimize the risk of burnout or stress-related illness.

Going green is good because:

  1. Greenery restores attention.

    Working in front of a computer screen for long periods exhausts the brain, increases the perception of time passing too quickly and heightens stress.

    Regularly spending an hour walking and interacting with nature has been found to boost attention by 15% and memory by up to 20%.

    That’s why taking time out to go for a walk outside or moving to space where there is visible greenery helps to restore attention, improve problem-solving, increase creativity and assist in overcoming attention fatigue.

    In addition, studies have shown that looking out of the window onto a green space (whether a tree-lined street or a green city roof), or looking at the pot plant on your desk for 40 seconds is sufficient to restore attention.

    Even if the pot plant isn’t on your desk, having it in your peripheral vision will be of benefit.

  2. Nature lowers stress and cortisol levels

    Twenty minutes in nature is enough to lower cortisol levels, blood pressure, and heart rate. Taking a walk through a park rather than an urban setting boosts mood by reducing rumination (negative self-talk) while the incidental exercise enhances the release of mood-enhancing hormones dopamine, serotonin and endorphins.

    Even watching a green screen works to lower your blood pressure and heart rate which explains why so many dentists have you watching those National Geographic videos while sitting in the dental chair.

  3. Going green boost positive emotions.

    When in a beautiful place, we become more mindful of our surroundings and appreciative for what we have. A sense of wonderment and awe lifts our spirits and we feel more inspired. Practicing gratitude has been shown to boost optimism and confidence.

  4. Nature makes us feel safe.

    Spending time in a green space enhances the feeling of refuge, allowing us to think quietly, more deeply and reflectively. Calming the mind in this way opens us up to possibility thinking, ready to consider all options, solve problems more easily, and increase our resilience and adaptability.

  5. It enables us to switch off.

    One of the biggest challenges in the modern workplace, especially for those identified as top performers and future leaders is knowing how to switch off.

    Operating in a global village where the expectation is to always be available, where we allow our digital technology to determine when we disconnect is leading to higher levels of brownout or presenteeism, the step before burnout.

    That’s why taking time out away from the office and stepping into nature helps us to reconnect with our values, nurtures relationships and contributes to good physical, mental and cognitive health.

Connecting with nature makes us feel more alive, more creative and happier. The COGfx study found that US ‘green-certified’ offices enjoy a 26% increase in cognition and a 33% reduction in absenteeism.

If the consistency of performance and finding greater joy in your work is important to you and your business, it’s time to green up for greater wellbeing and productivity.

Because going green is good for business.

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Education

You are probably an ardent user of Gmail and use it almost every day. Do you think you’ve utilized every function of Gmail to ensure maximum productivity when you work? Likely not.

In fact, not all useful Gmail features are spelled out explicitly. So in this article, I will run you through 16 less known Gmail hacks that will super boost your productivity.

1. Unsend a Sent Email

Email blunders are extremely common. An AOL survey, covered by CBS states that around 32% of people accidentally forward the wrong email.

A wrongly sent mail with an undesired attachment or carrying confidential knowledge may create a bad impression as a professional or can even ruin your career.

Keeping this common error in mind, Gmail has created a feature that can help to “unsend” a sent email within a time span of up to 30 seconds.

To do this, simply go to the “Settings” page of your Gmail account. Enable the Undo Send button and set the invalidation period according to your wish. The below given screenshot will help you to understand gmail hacks better.

2. Get All Emails in One Tab

Are you the kind of person who hates tab hopping? Would you rather see all your emails at one place rather than different tabs like Social and Promotional?

This hack ensures that all your emails, irrespective their category are all neatly stacked up in your primary Inbox.

To achieve this, simply go to the settings of your Gmail and click on the Inbox tab. You can un-select the promotional and social check box and now all your email would be in one place.

The following screenshot should help:

3. Get More Tabs

However, if you are not someone who likes a laundry list of things, you can likewise add tabs like Updated and Forums and further segregate emails.

Emails will now automatically be clubbed into the new tabs, helping you focus on important emails.

4. Self Destruct Email

Gmail has developed a custom software script that hosts a self-destruct feature. Using this can add a timer to your mail and it will be self-destructed after a certain interval of period.

This helps when you don’t want an email to be forwarded to someone else. To do this, click on the padlock icon near the send button before you send out the email.

A new tab named Confidential mode opens with the option of Set Expiration. Make the necessary changes here. Refer to the screenshot and easily self-destruct emails!


5. Send Mails with a Verification Code

The confidential mode discussed above also allows you to send an email with a verification encryption sent via SMS to the recipient.

This will enable you to build an additional coating of security to your mail. Using this feature, you can be sure that the mail is read by the intended recipient only.

6. Keyboard Alternatives

If you use your desktop or laptop computer to check your emails, you can use shortcuts from your keyboard to enhance your productivity. Some popular Gmail hacks to improve your productivity are –

  • Use the alphabet key “N” to read the next message and “P” to read the previous message if you are reading a multi-message conversion.
  • By holding Ctrl + Enter you can send your composed message.

To utilize the keyboard alternatives, you have to enable it from the settings of your Gmail as given in the screen capture below:

7. Display Density

If you are not receiving a lot of emails, I’d recommend you to decrease the display density of your Gmail Inbox.

It serves like a multi-window function. It is also helpful for you to glance at the just important part of the email.

8. Reply All

Occasionally, we forget to select the “Reply All” option while sending a response to multiple recipients.

However, Gmail has come up with a solution to this problem. Just click on the settings tab and go to the general tab. Scroll down to the “Default Reply Behaviour” and select the Reply all option.

Now the “Reply All” option will always be the default option selected when conversing with multiple recipients.

9. Showing Maximum Number of Emails per Page

If you are receiving too many emails in a day, then you should definitely explore this option.

It gives you the ability to access more conversations per page. To achieve this, go to settings, click on the General menu bar and scroll down to “ Maximum page size”.

Thereafter set the number of conversions you want per page. For reference, check the screenshot given below:

10. Conversion View

If you are a fan of the classic Gmail, this is a handy hack.

To avoid a “thread” view in favor of the old conversation view – just follow these steps. Go to the General menu in the setting tab and simply scroll down to the “Conversion View” and select the option “conversion view off”. Refer to the screen capture underneath.

11. Desktop Notification

If you live off your emails, then this is a great option. You can simply add a chrome extension of Gmail or go to Settings > General > Desktop Notification and turn it on. It is also extremely helpful if you have set up email alerts for critical functions . The screenshot shared below will help you get it set up.

12. Advanced Search

This is one of my favorites of all the features. You probably would be using the regular search feature for your Gmail.

However, with the sheer amount of emails in the inbox, it is difficult to find specific information. This is where advanced search comes in.

Using this feature you can search a specific mail among hundreds of email of your inbox by applying useful filters as illustrated below:

13. Insert Google Drive Files

Need to send a large file? Not a problem with Gmail’s new integration feature. You can insert Google drive files as attachments to your mail.

Simply click on the Google drive icon on the lowermost portion of the window. It will convert your file as a link or an attachment as shown below:

14. Right Click Menu

Previously absent from the classic feature. The good old right click is here. Now if you right click on your emails, you can get the option to mark it Unread, Archive, or remove a message. All at a click of a button, straight from your Inbox page.

15. Vacation Responder

On leave? Don’t have time to reply to all the email you get? Head to the auto-responder option in Gmail.

You can customize what message you want to send out to people. To activate it, simply go to settings, click on general tab and scroll down to the vacation responder.

16. Account Recovery

I get at least one email a day that is spam that tries to hack into my account. So for security purposes, do update your account recovery options. This will be helpful when you are unable to remember your password or have been hacked.

It is just a series of questions you need to set up while opening the account (or update later on).

Additional tip: You’d need to remember the answers. So choose something you have negligible chance of forgetting or getting it wrong.

The Bottom Line

If you spend considerable amount of time on Gmail, theses hacks are sure to boost your productivity and better your email using experience.

Start adjusting your Gmail settings and make use of all these hacks for maximum productivity!

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Education, Uncategorized

Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story?

Despite that, case studies have their place as a top-performing addition to the content marketing strategy and work wonders in your sales funnel.

According to data from Content Marketing Institute, case studies rank as one of the most popular content marketing tactics with 65% of marketers perceiving them as effective. They’re so effective, in fact, that 82% of B2B marketers report using them as part of their strategy.

A girl writing on her notebook. A table or office desk with a cup. Writing process

Increase revenue. Improve conversion rates. In 30-days.

That’s all well and good, but let’s be honest about something here:

Case studies are boring… right?

We’ve all read our fair share of case studies that lived and died by the tried and true formula of “challenge > solution > benefit” with little else besides the data to prop them up.

A lot of case studies lack the extra stuff to hook and engage an audience. They are left wanting and do little to inspire creative storytelling.

No wonder some marketers feel like they’re a chore to write.

So why keep creating them if they’re boring and a chore to produce?

Because even the most raw, uncreative case studies can still be effective.

  • They provide a boost to customer confidence in your business
  • They provide a path to a solution
  • They educate prospective customers on how they can solve their problems
  • They are solid, social proof that your solutions are viable and you bring value to the table

When you build on those basic things in the right way, you can create a highly sharable, deeply engaging piece of content. Here are a few ways to vastly improve the quality of your case studies.

Don’t get too caught up with finding the perfect format.

A lot of experts will tell you to follow some formula for creating your case study. Don’t stress over this.

A creative story doesn’t lock itself into a formula. You don’t have to block your content into specific modules like some 90’s business plan. The most interesting and compelling stories take a creative approach to flow and format, and they play with perspective.

Avoid the mistake of writing your case study from your own perspective. That’s like creating testimonials for yourself.

Look at how Asana presents their case studies – from the perspective of the customer.

asana case study

By taking this route, Asana is aligning the personality of their successful customer with that of their prospective audience.

Tell a story.

Like every good story there’s a villain and a protagonist along with a lesson to be learned. With case studies, of course, you’re dealing with fact over fiction.

“Structure it like a story. Make sure there’s a logical flow,” writes Drew McLellan, top dog at McLellan Marketing Group. “Explain the problem (identify the bad guy). Introduce your company/product (bring in the hero). Describe how the challenge was overcome (tell of the battle). Sum it up (give it a happy ending).”

apptio case study

Apptio does an exceptional job with its case studies, highlighting the main story components of who, what, when, where and most importantly – how.

To tell the right kind of story in your case study, and determine which data is most pertinent, you need to ask the right questions.

Lead your customer to help get the information that will make your case study stand out.

Those questions will vary depending on your customer and the product or service, but here are a few examples to point you in the right direction:

  • What are/were your goals?
  • What are the challenges you experienced prior to purchasing our product/service
  • Why did you choose us over other similar products or services?
  • What was the implementation and decision making process like
  • How has the product or service provided a solution? How did you benefit?

Remember to get the raw data when you can to support the case study. Ask open-ended questions to help reveal other insights that can add more depth to your case study and paint a more vivid picture of success.

Don’t be afraid to edit.

During the course of the interview you’ll get quotable gold from your customers. These testimonials and quotes add serious social proof to your case study.

“It’s best to use short, snappy quotes, dotted throughout the case study that underline or explain one of your bullet points,” says Matthew Stibbe, CEO of Articulate. “It will be clear from your transcript which words are better left as they are.”

If you look closely at the quotes throughout this Groupon case study from Sprinklr, it’s clear that a lot of the quotes are edited or have been cleaned up, and that’s OK!

sprinklr case study

Be mindful of what you tweak. I’m not encouraging falsehoods or lies. What you put in your case study should be as accurate and factual as possible. However, you can, and absolutely should, edit quotes from your customers to add more impact to statements.

Many customers whom I’ve requested for case studies have even told me, “Yeah, go ahead and edit that to make it say what you want to.”

Just a few minor tweaks to a quote can make it sound more well-rounded, and give stronger support to the overall point of the piece.

Include actionable insights.

Your contact will provide you with great data and a before and after glimpse which paints a nice picture. Unfortunately, that picture isn’t always completely clear for someone on the outside looking in.

It may not be immediately evident how the reader could achieve the same results, or what they could do with your product or solution to tackle their specific challenge.

To help provide a clearer path to the solution, provide actionable insights within your case study. Those insights create a more engaging and valuable piece of content that prospective customers can learn from.

It doesn’t have to be lengthy; just enough to educate and drive action in the right direction.

This case study from SimpleReach provides a glimpse into the strategy intel used to improve content marketing.

SimpleReach strategy

Consider these questions to help create some actionable tips:

  • What are things someone could learn from the process?
  • What do customers need to know before taking this approach?
  • What are the steps to implementing your solution in a similar process?
  • What are key things to consider before moving forward with purchasing the solution?

Try asking these and similar questions to your customer during the interview process for some additional insight that can be shared.

This is where you can really hit on the strategy behind the case study, using those actionable insights to help sell your product or service.

Create a mix of media.

It’s no secret that people learn and remember information differently from reading to watching or listening. Using a variety of media in your case study not only helps people remember and absorb that content better, it makes it more engaging.

  • Use relevant (not stock) images to support the storytelling aspect of the case study – such as images from your customers
  • Include video showing the product or solution at work
  • Add video testimonials
  • Add charts and graphs to create visual data representation
  • Use infographics to provide punchy data points that are visually attractive

doubledutch case study

DoubleDutch uses video to turn their case studies and success stories into exemplary content experiences.

Visuals are key to supporting case studies; when images are paired with information, people retained as much as 65% of the information several days later compared to just 10% of text-based information.

Your case study is more likely to get shared as well when it includes quality, relevant images like infographics. By themselves, infographics are shared 3x more than any other type of content. That can vastly improve the reach of your case study.

Emphasize problem and solution.

Storytelling and images aside, you still need to include the key components of a case study. Make sure you’re emphasizing the original problem or challenge that the customer faced.

It should also include their goals, or what they hoped to achieve by buying into the product or service you’re offering.

Follow that up with appropriate emphasis on how your product or service provided the best solution to their problem and how it helped them meet their goals.

hubspot case study

This featured case study on HubSpot leads with those key points, providing a summary of pertinent info right from the start.

Back it up with data!

Back up everything in the case study with data for authenticity and help demonstrate the success of what your product or service has done for others.

It’s simply not enough to say something like “customer saw X% lift in conversions.” Without raw numbers and data that shows the starting point and ending point, a % lift doesn’t really say much at all.

If I were telling someone about a road trip I took, I wouldn’t tell them it took me 8 hours. I’d tell them the start and end points, the distance traveled, what I saw along the way, and the life-altering experience of my own National Lampoon’s journey.

keyword rankings

Brightedge brings clear data showing how keyword rank increased along with revenue over the course of a migration.

Mix your storytelling with key metrics, and use clearly annotated charts and graphs like these to make data easy to read.

Make it easily digestible.

Whatever format and length you choose, make it easy to skim through the case study content. If your target audience can’t get the gist of it by skimming the content, then you’ve failed. Even long-form copy and deep-dive case studies can be made skimmable with the right formatting and mixed media elements.

Get the flow perfect.

While I encourage some creativity in creating the flow and structure of your case study, I can’t deny that certain approaches are highly effective.

Case in point; Steve Slaunwhite has developed and refined what he calls the “case study sequence” to building an engaging and – most importantly – credible case study.

His approach puts all the emphasis on the happy customer, using storytelling to persuade the reader and capture their attention.

Check out his recommended sequence:

  1. The Customer: Put the spotlight on the customer – don’t waste time focusing on your product
  2. The Challenge: “What condition was your customer trying to change or improve?” This is an ideal spot to use a customer quote and let them share their story
  3. The Journey: Share the steps the customer took to try and solve their problem, including other things they investigated
  4. The Discovery: How the customer found you, which sets the case study up for you and your product solved the customer’s challenge
  5. The Solution: Here’s your opportunity to pitch your product without the fear of sound like a used car salesman.
  6. The Implementation: How was the product implemented, what problems arose, what challenges were overcome?
  7. The Results: Here’s where you can show off the data, hard numbers, revenue gains and the return on the investment. Showcase how well your product solved the customer’s problems.

Leverage and promote your case study.

Once you have your case study completed, don’t leave it to die in a dark corner of your website. It’s a powerful component of your content marketing strategy, and should be promoted like every other piece of content you produce.

  • Share the case study directly with prospects
  • Highlight it as part of an autoresponder series
  • Post it as a customer success story to social channels
  • Feature the testimonials on your site with links to the full case study
  • Create a dedicated page for case studies

youtube case study

Google has a great example of this with it’s Think with Google case study page.

Conclusion

Case studies are a ridiculously effective way to make people fall in love with your business.

They work, plain and simple.

But in order for you to make them work for you, you’ll need to give it some effort, and sprinkle in some strategy. These tips should help you do just that.

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Education

I have spent the majority of my life as an entrepreneur, as did my father, grandfather, and great-grandfather. It just seemed to be something in our genes that made us want to stretch out our wings and do our own thing.

But a few years ago, I sold my businesses and got tired of the golf 5 days a week. Not to mention that health insurance as well as other costs where going up and my income wasn’t. So I decided to take a job as a manager with a fortune 500 company. Here I would get income, benefits and a taste of corporate life that I had never experienced.

I lasted two months! In my opinion, the management style hurt productivity much more than it helped. As a manager, I was expected to rule my team with an iron fist. It was literally in their handbook that no matter how good an employee was, there was no such thing as a perfect employee so I was to address the most minor issues with the best employees. This never helped team cohesiveness and frankly created resentment between management and employee.

So after two months, I walked into the bosses office and said that I was not fit for the corporate culture at this company. Despite never telling me I had done a good job, he started offering me incentives to stay, more pay, a better position etc… But I knew that this was the companies culture from the beginning and it wasn’t going to change, so I politely declined and started my own affiliate marketing business.

Now over the years I have owned and operated many different types of businesses with the number of employees ranging from 1 (me), to over 400 and plenty in-between, I have tried many different management styles and while depending on the business and who your employees are, some management styles worked better than others. But generally, I have found ten relatively simple ways to improve team management skills and boost productivity.

I have found that if you’re an owner, high-level executive or just a manager of a single team of people these ten tips can boost productivity in almost every situation:


1. Be Clear About Your Goals and Write Them Down

Write down goals. Setting goals. A paper with goals

Now this part, in particular, needs to be written by the owner or CEO, as the lower level managers will take those goals and apply them to their own teams of people.

Note that this doesn’t mean writing down “We are going to make widgets and become the most profitable widget maker in the world.” Anyone could come up with that. Your goals must be clear and attainable and have ways to measure progress. A much clearer goal would be to increase profits by 10% in a year. You can then have specific goals for the managers of different departments.

For example, the goal for the marketing manager may be to find new and more efficient ways of marketing so that your marketing efforts reach 5% more customers with the same budget. The production manager may have some good ideas about streamlining production to increase productivity. A goal for the sales manager maybe to break into a new or untapped market.

The important thing is that your overall goals are clear, all of your managers are on board and know what is expected of them and that you continuously monitor each department progress. This process should be repeated by your managers to their team members.

2. Come up with Objectives

Now, this may sound the same a coming up with goals, but it’s not.

Goals can be thought of as the end result, where you want to be. Objectives are the steps you must take to reach the goals. Take a look at this article to know their differences:

Goals vs Objectives: How to Use Them to Become Successful in Life?

For example. a goal might be to increase customer satisfaction and the objectives to getting there might include faster shipping times, easier returns and improvements in customer service etc.

4. Hire Competent People, Then Get out of Their Way

As a manager, your boss or senior executive should have gone over the companies goals so that you have a good understanding of where the company wants to be. A good manager should set out clear goals for the department with reasonable, attainable and measurable goals. You can then take the goals that have been set for your department and give them to each employee according to their skill level.

Now you may have noticed the second part of the tip was to “get out of their way.” This is only if you hired the people who have the correct skills. Part of your job as a manager is to check on and measure the progress of your employees. If you are finding someone who just can’t seem to keep up, try setting them up with a mentor, or even break down their job responsibilities so they don’t seem overwhelming.

But the bottom line is that you have a responsibility to the company to get your part of the overall mission finished on time and done well, otherwise it reflex on you as a manager. While no one likes it, termination may be the only solution.

5. Have Regular Meetings with Your Staff

Staff meeting. Team meeting. A manager train her staff

Problems, issues, and bottlenecks will inevitably arise in any organization. Part of your job as a manager is to identify the issues and correct them before they become problems.

Having regular productive meetings with your staff is key to identifying problems before they get out of control.

Let’s just say that your employees are having a hard time shipping item on time because they can’t get them from the warehouse soon enough. This is where you earn your money!

What you don’t want is people from the shipping department calling up the warehouse and it turning into a screaming match. It’s time for a meeting with the warehouse manager. Perhaps the issue is that they aren’t getting reliable predictions about the number of units being sold each month. Now we have identified the problem, a lack of communication between sales and warehouse.

Almost all issues arise because of a lack (or problem with) communication. A good manager will be the go-between for the team and the managers of the other teams. As long as cool heads prevail, you can almost always come up with a solution that satisfies everyone.

6. Use the “Sandwich” Method When Dealing with Problems That Arise from Otherwise Good Employees

Everyone makes mistakes, some are small and can be dealt with a memo to the team or a quick word with the offending employee. However, an otherwise excellent employee can make a major mistake that can cause a serious disruption to your units responsibility. These types of problems need to be addressed by you, the manager.

As long as this is a one-time occurrence and the employee has not had issues in the past. The sandwich approach is the best.

Start by explaining that the employee is valuable to the organization and that their work has generally been a positive influence in the company.

Next address the problem that occurred and what steps could be taken to avoid similar problem in the future.

Close the conversation by reiterating the value the employee has to the company and reinforce the steps that will be taken to avoid the problem again.

7. Always Remember That Examples Work Better Than Positive Reinforcement or Negative Reinforcement

Yellow notes. Stickers on board. Notes for staff

The carrot and the stick have always been a resource for managing employees. You can use the carrot to entice your employees to do what you want, or you can use the stick to punish the employees for not doing what was expected of them. Or you can be an example of what’s expected of them.[1]

As I said before, everyone screws up, including you. When you do screw up, take responsibility for it!

Part of your job as a manager is to be an example to those you manage. Be open about your mistakes and the steps you are taking to avoid doing the same thing in the future. After all, you can’t expect your employees to admit mistakes if you’re not the example.

There should be a process in place for when things like this happen. Acknowledge the problem, analyze the root cause of the problem, implement procedures to avoid reoccurrence of the mistake, evaluate the solution you’ve come up with and, if it works, move on.

8. Be Smart About Building Your Team

A person playing magic cube

As a manager, you have to deal with a lot of different situations, people and personalities. You also are going to be given new and sometimes more responsibilities, including things like budgeting, forecasts, presentations, and payroll. So think seriously about your own strengths and weaknesses so you can hire accordingly.

You want people who will complement your strengths and help you with your weaknesses. There’s an old saying that you should “hire slow and fire quickly “.[2] It’s a good thing to keep in mind, take your time to find the right person for the job.

Once you have trained them and given them all the tools for the job, then you can evaluate them. If for whatever reason they aren’t living up to expectations (that you were clear about!) Then, it might be best to terminate them quickly and search for a new person.

I see so many situations where a person is hired for a job that they aren’t qualified for or just can’t do a good job at and they stay there year after year. Keeping the wrong people will hurt your team, inspire resentment with the other team members and you’ll spend a lot more time babysitting instead of focusing on more important things.

This actually goes back to taking responsibility for your mistakes. You’ve identified the mistake of hiring the wrong person, so solve it quickly, rectify it by hiring the right person and move on.

9. Maintain a Positive Attitude and Promote It Within Your Team

A girl sitting on the stone. Harmon. Balance. A girl and mountains

We’ve all had that grumpy boss or coworker who never seemed to care much. Did you respect and look up to them? Of course, not, people are naturally attracted to others who have an upbeat positive attitude.

Having a positive attitude will make your job as a manager so much easier just because people are much more likely to follow you.

As for your team, encourage team building activities. We know that not everyone will like or even get along with everyone else. So use team building exercises as a way to make sure that your team stays goal orientated.

10. Don’t Forget to Use Positive Reinforcement

Often, we get too caught up in what we are doing. After all, as managers, we are usually juggling several different issues, problems and deadlines all at once, that we forget to just say “thank you”.

Don’t have the attitude that your employees are just doing their jobs. That project deadline that got pushed up, the unexpected project that got dropped on your teams’ lap make everyone’s life harder. Especially yours, you now have one more ball to juggle.

So when that project gets done on time or you made the new deadline, don’t forget to show gratitude to your team who were the ones that really made it possible. Yes, you still have 4 balls juggling in the air, but just like having a positive attitude makes you a more effective leader.

Positive reinforcement strengthens that manager-employee relationship.[3] It can take many different forms and will vary by company, some may allow an extra day of PTO, gift cards, public recognition or just a private acknowledgment from you the boss, whatever form it takes it’s important that their achievements are appreciated.

The Bottom Line

Managers have multiple responsibilities and jobs to perform, and I can guarantee that one of the most important tasks of management is to utilize all the company’s assets in the most efficient and productive way possible.

If you manage employees, then they represent a large company asset that you have an obligation to run as productively as possible.

By giving your employees the proper training up-front and practicing good communication techniques, you can minimize the time you spend fixing mistakes and focus on delivering on-time projects and new business. This can mean a huge increase in productivity at minimal costs.

I don’t know any boss that wouldn’t like to see a boost in performance that takes little to no investment. So set yourself up for success with these 10 tips to improve team management skills and boost performance.

Thanks for the article https://www.lifehack.org/823349/team-management-skills

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Education, Technology

Virtual offices are fast becoming the go-to solution for startups and businesses looking to reduce their operating expenses and expand into other marketplaces.

While they may have their own pros, they also come with drawbacks. Some include reduced human interaction and message distortion.

Take a look at some of the advantages and disadvantages of virtual offices if you intend on setting up one.

  1. Flexibility
Office, company and team.

With flexibility comes convenience. A virtual office offers flexibility since you can run your business from anywhere in the world. Whether you’re on the road, at the shop or at home, you can attend to all business needs instead of sitting at a physical office all day.

Thanks to technology, you can reach all your clients and they can reach you.

  1. Professionalism

Clients know a fraud when they see one. This why you must be professional as possible in your business dealings. It doesn’t matter whether you work from your bedroom or kitchen table, your clients must never know that.

It’s understandable that you’re just starting out and staffing an entire office isn’t within your budget. This is where virtual offices come in. Instead of using your home’s address as your business address, it’s important to acquire a Virtual office address. This way you’ll attract more clients

  1. Reduced Operating Risks

Starting a business is difficult. You spend a lot of money before you start getting a return on investment. For example, you must consider furnishing your office and covering the utilities.

A virtual office offers a solution which allows you to use your capital to fund other income generating activities instead of having your money tied-up in liabilities.

This reduces the risk involved in the business, thus allowing you to venture into wider markets and diversify your services. Furthermore, you can set up other virtual offices in new markets and grow your presence in these markets.

  1. Save on Office Rent

This is the biggest advantage of having a virtual office. As a startup, you don’t have the amount of money needed to rent out office space and you want to grow organically instead of borrowing money to expand the business.

In addition to the rent, there’re other office-related expenses. They include furniture, utilities such as electricity and water. You must also consider the stationery needed not forgetting the office equipment such as computers, printers and telephones.

With a virtual office, you’ll save on office rent and still get a virtual office address to look professional.

Apart from saving money, you’ll also save on time spent commuting to the office every business day. For example, if you spend 2 hours commuting daily, it means you’ll spend a total of 10 hours every week. This is valuable time which you can spend on your business.

The Disadvantages

  1. Reduced Physical Interaction

Some businesses require physical employee interactions every day to work. As such, a virtual office may not offer the best working environment because it doesn’t employees don’t report to a physical office. Instead, they work from wherever they deem fit.

  1. Reduced Social Interaction

Virtual offices have limited physical contact. Therefore, employees don’t meet to interact. Some don’t see this a disadvantage, but extroverts may find this difficult. This group of people loves interactions which virtual offices lack.

  1. Lack of Motivation and Distractions

Self-disciplined individuals look at this as an advantage. On the other hand, those with self-discipline challenges find this difficult since there’re numerous distractions and lacks the motivation to boost their morale to work.

  1. Message Distortion

One on one talks are different from texts, social media, tele-conferencing and emails. For this reason, a message may be distorted by the other thus leading to poor communication and misrepresentation. One on one communication involves more than just talking.

Rather, there’re non-verbal signs crucial to a conversation which you can use to gauge the conversation’s direction.

If you’re starting a business, these insights about a virtual office will go a long way in helping you to make a decision. However, due to financial constraints, a virtual office may be the best solution to your startup at this point.

Thanks for the article https://ceoworld.biz/2019/01/24/advantages-and-disadvantages-of-having-a-virtual-office/

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0

Education

Thinking about how to read Your prospects mind? Here are 3 amazing ways You can use now to close Your deals.

At some point, every salesperson has thought, “If I could just figure out what he’s thinking, I could close this deal by tomorrow.” And while you may not have psychic powers, there are some simple steps you can take to figure out what’s going on between your prospect’s ears.


A sales person and his prospects. Negotiation


3 Ways You Can Read the Minds of Your Prospects
 

Do you remember how, when you were growing up, it always seemed as if your mom had eyes in the back of her head? No matter what direction she was facing, she always seemed to be able to see what you were doing. Well, as it turns out, she didn’t actually have eyes in the back of her head – she simply knew you so well that she could tell what you were thinking and doing (even before you did it).

As a salesperson, more knowledge about who your prospects are and what they’re thinking will help you close more deals. Here are some rather simple ways you can take a peek behind the curtain: 

  1. Use Proposal Analytics

Proposals are often needed to move the sales process along. However, there always seems to be some friction and uncertainty with how prospects receive proposals.

Did they see it? Were they turned off? Have they simply forgotten to respond? Do I follow up? 

One way to sort of cut through the noise is to use a proposal analytics solution that helps you observe how prospects are interacting with your emails. 

“Seeing client behaviors and activities gives you the information you need to craft the right follow-up messages and ‘gentle nudges’ to spur the actions you want your client to take,” explains Proposable, a provider of cutting-edge proposal software. “And over time, you can track which sections of your proposals resonate well with clients and which are falling flat so that you can take make the right adjustments.” 

  1. Ask the Right Questions

    Busi9ness

Sometimes all it takes is a simple question to get in the mind of a prospect and understand what they’re truly thinking. Here are some examples of questions that reveal what your prospect is working through:

  • It’s been three weeks now since we last spoke. I see you haven’t made a purchase. Why not?
  • What’s your goal for this conversation?
  • What do I need to show you for you to make a purchase decision?
  • What alternative options are you considering?

These questions force your prospects’ hand. Unless they’re really good at circumventing the question, they’ll have to let you in. You might not always like the answer, but you’ll at least know where your prospect stands. 

  1. Use Tie-Downs


Cognition is a funny thing. Wheels are constantly turning in our brains – largely without any awareness of how or why. But we also have the ability to influence our thinking and, to an extent, control our perceptions. This has been made clear by numerous studies – including the famous “white bear” study, in which behavioral scientist Daniel Wegner told participants to sit quietly for five minutes and think about anything other than a white bear. As you can guess, the results showed that they overwhelmingly focused on white bears.

The most interesting takeaway from this study is that verbal stimulus directly influenced participants in such a manner that it affected their cognition. Believe it or not, these same findings can be leveraged in a sales situation where you’re interacting with a prospect.

One of the most effective methods is to use what’s known as a “tie-down.” A tie-down is basically a value-building statement that’s converted into a question.

“Tie-downs are extremely influential because they halt the flow of information and allow prospects to mentally digest and verbally assess an assertion of value,” Hoffeld Group explains. “This assists the human brain in focusing upon and mentally processing what was presented.”

Tie-downs should be used sparingly – and only after trust has been established with a prospect – but can be useful when presenting a product or service and explaining how it fulfills needs. Examples of tie-down statements include:

Statement:

This service would save you $5,000 per month. 

Tie-down:

This service would save you $5,000 per month, wouldn’t it? 

Statement:

This house has everything you want. 

This house has everything that you said you wanted, doesn’t it? 

When you use tie-downs like these, you force the prospect to open up. Not only does this reveal what they’re thinking, but it causes them to become cognitively aware.


Shorten the Sales Cycle
 

Much of the sales cycle is a dance between you and your customer. You’re trying to gauge their level of interest and figure out what they’re thinking, while they try to keep their cards close to the vest and maintain as much leverage as possible. By cutting through this age-old stand-off and learning to read your prospects earlier in the process, you can shorten the sales cycle and close more deals.

Hopefully, this article has provided you with some tangible insights into how you can read your prospects and become a better-informed salesperson. Try implementing a few of them this week and see where it takes you.

Thanks for the article https://ceoworld.biz/2019/02/06/3-ways-you-can-get-into-the-mind-of-your-sales-prospects/

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Education

Have you ever wondered how certain people could run a business, spend time with their family, hit the conference circuit and write a book? It’s not because they have superpowers. These people have learned the time management hacks that successful people practice daily.

Their success is because they know and have worked to manage their time. What better way to improve your time management than by learning the hacks from some of the most successful people in the world?

1. Create a morning routine.

Exercise outside, daily workout, a woman exercising on the beach

After studying the schedules of various high achievers, author Laura Vanderkam found a common thread; they have a morning routine.

While these morning routines vary, they usually wake-up early, exercise, read the news, eat a healthy breakfast, and tackle their most challenging task first.

“While I’m known for being predictably unpredictable – I’m always up for an adventure and love a calculated risk – I do, however, have a morning and nightly routine,” writes Richard Branson. “I find a structure to start and finish the day helps me to focus, and achieve the things I need to.”

2. Eliminate waste.

In “The Ultimate Guide to Time Management,” life and business strategist and best-selling author Tony Robbins suggest you treat your time the same way as you take care of your money. It’s a finite resource that must be conserved. How? By eliminating waste.

Robbins recommends converting wasted time into productive time. You can make your time more effective by repurposing time-management dead zones. If you enjoy reading, but don’t have the time, then read during your morning commute or when in a waiting room. Or, you could listen to audiobooks. I’ve recently tried out Blinkist where you only can listen to the key takeaways of a book in 15-minutes.

3. Make “knockout lists.”

“I have little note cards in my closet, in my basement,” says serial entrepreneur, investor, and host of “The Profit” Marcus Lemonis. “I’ll make a list of the five things I want to get done that day.”

“Without exception, I have to get those five things done,” adds Lemonis.

In other words, those items on the notecards are a promise he must keep for himself. And, because he writes these cards in the morning, it’s an excellent way to kick off your day on the right foot.

“I don’t make lists at the end of the day. I make lists at the beginning of my day,” he said. “I always have my knockout list.”

At the end of the Lemonis literally does something physical with these cards — and sends them soaring. “The cards make really cool paper airplanes.”

4. Avoid meetings.

Mark Cuban has famously said, “The only way you’re going to get me for a meeting is if you’re writing me a check.” Elon Musk, in a company-wide Tesla email, asked employees to forgo excessive meetings because they’re a “blight” on large companies. Oprah Winfrey avoids them unless absolutely necessary.

Why are Cuban, Musk, and Oprah so anti-meeting?

Meetings are serious productivity killers that prevent you from completing your work. Research from Harvard Business School and Boston University backs this up as well.

Instead, Cuban and Winfrey prefer detailed emails — Slack works just as well for us. However, when you must schedule a meeting, keep the headcount like, have a strict agenda, and keep them as short as possible.

Related: How 10 Famous Business Leaders, Including Musk, Bezos, and Jobs, Handle Meetings

5. Don’t check your email today.

It used to feel like email was sucking-up most of my day. Because of this, I became obsessed with the idea of “inbox zero.”

Even with tools like SaneBox, shortening my messages, and simply limiting myself to responding, deleting and archiving, email was still time-consuming. Then I followed an email management technique named Yesterbox.

Coined by Tony Hsieh, the premise is that you don’t try to tackle your inbox at once. Instead, you only respond to a list of messages from the day before. Unless urgent, the rule is that you never respond to any of the emails you received today.

6. Schedule dead space.

You’re probably tempted to book every minute of your calendar. However, Warren Buffett and Bill Gates beg to differ.

Both men have said that the secret to their success and time management is filling their calendars with plenty of blank spaces. Adding a few “vacancies” lends flexibility to schedules to handle any unforeseen circumstances that may arise. More importantly, it gives a person the time to focus on their passions and control their time. As Buffett said, “I mean, I can buy anything I want, basically, but I can’t buy time.”

7. Reduce decision fatigue.

As the day goes on, the quality of your decisions deteriorates. That’s why successful people are known for reducing the number of decisions that they make in a day. As a result, they shave-off a couple of minutes from unproductive tasks. What’s more, they have more mental space throughout the day.

Former President Barack Obama achieved this by limiting his outfits. “You’ll see I wear only gray or blue suits. I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.”

Nick Taranto, the co-founder of Plated, used to wear only shoes without laces. Richard Branson has said, “If you really want to grow as an entrepreneur, you’ve got to learn to delegate.” And, Randi Zuckerberg, founder of Zuckerberg Media, uses an app that allows you to do anything with the touch of a button.

Related: 9 Ways to Combat Decision Fatigue

8. Gamify your to-do-lists.

To do list, notebook, a desk with coffee cup

“I’ve enjoyed “gamifying” my to-do list,” Jack Groetzingerthe co-founder and CEO of SeatGeek told CNBC.

“I have an estimated number of minutes for all tasks and have written software to record when I begin and end each item. Each day, I challenge myself to hit an efficiency goal: the number of actual minutes divided by expected minutes. The best part of playing a game by myself is that I have every spot on the leaderboard.”

9. Staff-up.

I know that as an entrepreneur you want to do everything by yourself. But, this isn’t just stressful. It’s also incredibly time-consuming.

“Other human beings are the way I scale time efficiency,” says Gary Vaynerchuk, CEO of VaynerMedia. Having others fill in doing the tasks that must be done has allowed him to focus on his professional and personal priorities.”I have two assistants. I have somebody who follows me around and films me. I have a full-time health coach, which means he’s overseeing my nutrition and working out. He’s 100 percent on my schedule.”

He’s even considering hiring a full-time driver instead of waiting for a ride as his time becomes more valuable.

10. Vary your commute times.

If you’re commuting to work, then you already know how much this eats into your time. One solution is working from home occasionally. But, what about the days you still have to head into the office?

Oath CEO Tim Armstrong solves this time-waster by varying his commute times. “I either leave really, really early in the morning, or I’ll leave after the commute starts, or I’ll stay at work a little bit later until commuting hours die down a little bit.”

This “allows me to essentially have more quality time overall, and even when I don’t have quality time, if I get caught in commute, I tend to do a lot of learning and some of that thinking time during that. So I have a lot of productive time, either avoiding the commute or if I’m in the commute, making sure I use that time in a really valuable way.”

11. Get lazy.

Get lazy, lazy at office, man in front of the computer

Brace yourself. This is gonna sound bonkers. But, some successful and productive people can be lazy. I personally am a bit lazy. I use this to my advantage. Being a semi-procrastinator has taught me the quickest ways to do the hardest things in life. Everything from optimizing writing blog posts to finding the quickest route on my way home from work so I’m not late to pick up the kiddo. 

I’m not saying to be lazy or to procrastinate everything. If you don’t try new ways to do things, you won’t improve yourself to your fullest ability.

12. Don’t get distracted by your ego.

Speaking engagements and interviews are excellent ways to spread brand awareness and showcase your expertise. But, when they’re benefiting your company by helping you reach goals, they’re time-consuming distractions.

Take, for example, Lee Iacocca. He was a great entrepreneur who took Chrysler from near-bankruptcy to outperforming the market nearly three to one. However, the CEO got distracted. He spent most of his time appearing on late-night talk shows and doing commercials. He even toyed around with running for president.



Thanks for the article https://www.entrepreneur.com/article/327098

0

Education

When you think of Google Analytics, what do you think of?



Google analytics with logo. An orange logo of GA

 

You might think of website metrics, like visits and users. You might think of websites usability. For example,  bounce rates and time on site. You might even think of goal tracking – transactions and revenue.

Google Analytics does all of that and more. Which is why it is such a great tool for marketers at companies large and small.

However, most marketers don’t think of Google Analytics as a tool to help you optimize your advertising spend. But it can do that too.

How to Optimize Your Ad Spend with Google Analytics

First, did you know that you can import cost data into your Google Analytics account? You can link your Google Ads account so that all of that data gets pulled in automatically, and then use this article to learn how to add all your other ad spend.

Once you have cost data included in Google Analytics, you can use various ‘Acquisition’ reports to dig into the performance of all your advertising channels. From paid social campaigns like Facebook and Instagram ads, to search ads on Google and Bing, to email marketing and display – you can learn more about how visitors behave on your site when they come through one of these paid channels.

You can see the number of sessions, and calculate the cost for every new visitor to your site. You can see where they go on your site, and how long they stick around. And you can see transactions, including conversion rate, revenue, and cost per transaction. In that way, you can even calculate your return on ad spend (ROAS) for each campaign – that is, how much money is this campaign delivering in revenue for every dollar you spend in advertising.

At this point, you will have a better idea which channels are working and which are not. And you can optimize your budget to spend more in those that are working, and press pause on the campaigns that are not.

But that’s not all.

Take things one step further and learn how to improve performance within each individual campaign with audiences and segments. You can identify specific behaviors in each of these visitor groups (based on the traffic source or campaign) that will help you create better onsite experiences.

Looking at landing pages, bounce rates, conversion funnels, and e-commerce data, you can collect vast amounts of data points to help you better understand how people are interacting with your site. Find the gaps, and work on improving the overall conversion process – whether it’s for that single campaign or all of the above.

This conversion rate optimization work – that springs from observing traffic patterns and user behavior in Google Analytics – will help you optimize your advertising efforts even further, by improving the ROAS across the board. If you get more conversions for each dollar spent, your ROAS goes up. That means greater marketing contributions and a happy boss.


Read more at https://www.business2community.com/marketing/use-google-analytics-to-optimize-advertising-spend-02166467
0

Education

The future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now.

1. Video Boosts Conversions and Sales

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it.

ecommerce-video-verticals-roi

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

How to Make a Cool Animated Video for Free

Animated Video courseStep by Step Guide Showing you How to Make an Animated Promo Video in 1hour. We will do this by remaking a popular, Master Card Commercial. You know the ones, “Hotdog $5, 2 Seats near the dugout $150, Spending an afternoon with your son, Priceless”. With Over 2,700 Students and 4.5 Star Rating this is one of the Best Courses on Making Animated Promo Videos!

Take a look at the animated video course

2. Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

 

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

video-pizza

I Learned All My Youtube Marketing from Epic Meal Time (and You Can Too!)

youtube marketingYes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!

Read the full story…

3. Video Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:

The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

Read next:  7 Content Marketing Trends You Should Be Following

4. Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

first-in-google-with-video

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.

5. Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

mobile video views

Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

 

The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.

6. Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.

physics-and-ballet

Make sure you use a process that will get you results. Use these 20 pre-production steps to make your video content stand out from the rest. Check out the essential tips and examples of best practices on how to make a product demo video.

7. Video Engages Even the Laziest Buyers

Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

Lazy animal, Sloth animal, the most laziest animals,

 

Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

 

8. Video Encourages Social Shares

In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.

Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.

However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

People share emotions not facts.Hhearth symbols

 

Bonus Tip 1: Video Ads Work Wonders

Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.

youtube-video-ads-graph

Video ads are also highly effective on social media platforms. Facebook, clubbed with Nielsen, projected the value of video ads on its platform. They learned that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video. So, fight against banner blindness by making video ads instead.

Bonus Tip 2: Video Is Rocking Email Campaigns

When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.

Read next:  How Powerful Will Video Marketing Become? [infographic]

11 Top Video Trends in 2018

1. Majority of consumers prefer video content to reading. Consumer preference will lead to video explosion in content marketing. Video will be used more for converting and lead generation. A lot of potential buyers don’t want to talk to salespeople. This is where video can influence sales in later stages.

The popularity of video also means that more content at the top of the funnel has to be in video format. In B2C it’s almost obvious. But B2B-people are people, too. Video content is more likely to keep the audience in the comfort zone, and they will not engage in system 2 thinking. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions.

2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.

3. The acceptance of good enough production quality will lead to a massive amount of video content created ad-hoc on platforms like Facebook, Instagram, Twitter, etc.

4. This will lead brands to start thinking strategically about the video. How different video formats and channels can support each other. How to create cornerstone video content that can be atomized, expanded, and combined with other content formats. Finding ways to get the most mileage from their videos.

5. Storytelling will be more important than ever. People can read through a list of facts or instructions in an article but present that in a video, and you will lose your audience. The flow of the presentation and emotional connection to the viewer are going to make or break a video.

6. Testing in video marketing. There are no set rules of thumb. When brands are figuring out their approach to video a lot of experimenting needs to take place. Long vs. short versions in different channels. Animation, talking heads, actors, CGI. How to present introductions, hooks, and calls-to-action in the video.

7. Videos need to be optimized for specific platforms and different use cases. For example, sometimes we need to look at videos without sound. Subtitles or on-screen text that convey the message when there’s no sound. Research from TV ads shows better message recall when the ad has the same language subtitles.

8. Live video streams will become an important part of the video content. In its original live format and promoting the recorded material after the event. Bring live events to their audience, hold a live Q&A session, interviews with influencers help to engage and build brand awareness.

9. Video=Youtube. Facebook will try to take video leadership from Youtube. Youtube is a great place for independent content creators and brands to build their following. Monetization has a clear solution on Youtube and not on Facebook. Facebook needs to find a way to bring big Youtube stars to its platform.

10. Videos will also be used in personal sales and support. This can be done in two ways. First and the more scalable option is to use pre-recorded clips with sales or support people. The second option is to record short messages for specific needs so that (potential) customers can watch them at a convenient time.

11. The ROI of video marketing. Top of the funnel video content can be hard to measure, but more videos will be used in the sales process closer to the actual conversion. Video will speed up sales cycles as prospects think less and act sooner.

Conclusion

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!

Thanks for the article https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/

 

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Education, Uncategorized

If You`re doing marketing than You need amazing and inspirational quotes which will increase the value of  Your social media content and enhance Your posts engagement. 

Quot about marketing, google, digital marketing quote, Wendy Piersall


“Google only loves you when everyone else loves you first.” –Wendy Piersall

“Whether you think you can or you think you can’t, you’re right.” – Henry Ford

“Content is the atomic particle of all digital marketing.” – Rebecca Lieb

 “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

 

Quotes about content marketing, content value , Avinash Kaushik


“Content is anything that adds value to the reader”s life.” – Avinash Kaushik

“Amazing things will happen when you listen to the consumer.” –Jonathan Midenhall

“Content is fire. Social media is gasoline.” –Jay Baer

“Your brand is so much more than what you sell.” – John Iwata

 

Quote about creativity for marketers, sales quote, marketing quote


“It’s not creative unless it sells.” –David Ogilvy

“Content is king, but engagement is queen, and the lady rules the house!” –Mari Smith

“If your competitors start copying you, then you are doing something right!” -Jay Baer

“No matter what, the very first piece of social media real estate I’d start with is a blog.” – Chris Brogan 

 

The best marketing quote, Joe Chernov, indpirational quotes for marketers, content marketing,


“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky

“You have to understand your target customer and what you’re trying to sell them.” -Daniel McGaw

“Content builds relationships. Relationships are built on trust. Trust builds revenue.” – Andrew Davis


Social Media quote, inspirational quote, marketing quote and motivation


“Social media is a contact sport.” – Margaret Molloy

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates

“What helps people, helps business”. Leo Burnett

 

The best marketing quote, inspirational and motivational quote for marketers, Tom Fishburne


“The best marketing doesn’t feel like marketing.” – Tom Fishburne

“Content marketing is a commitment, not a campaign.” – Jon Buscall

“Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.”-  Shafqat Islam

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates


Start using marketing quotes as a content idea because everyone loves them. 

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Education

Basic keyword research plays a fundamental role in any marketing effort and should be the starting point when creating a new website for your business.

It should be noted that good keyword planning doesn’t exempt pursuing other forms of search engine optimization (SEO) or having a responsive website, but it does put you ahead in terms of adherence to the nuts and bolts of any marketing plan. It also prepares you to stay ahead of digital marketing trends.

website keyword research and Search engine optimization (SEO). An0otebook and information technologies with a blue background

By conducting proper research beforehand, you ensure only the right kind of visitors check into your website.

With the right information and tools at hand, you should be able to predict shifts in demand, respond promptly to changing market conditions, and adjust your product or services to reflect and feed the current vacuum in your market.

How Google Search is Changing

A study conducted in 2018 found 60 per cent of overall search volume came from mobile devices. This represents a dramatic shift from the year prior; whereby, now, more than half of all people are searching on their phones. That’s not the only change: in 2019, it’s expected voice search will rise, currently comprising 40 per cent of total search volume. This means there will be changes coming to Google’s search algorithms to facilitate changing search methods. By searching through voice, keyword strategy will have to accommodate words and phrases surrounding focus keywords. New strategies targeting, possibly, entire phrases including your focus search term may become normal procedure in the voice search space.

It’s too early to tell if including larger phrases into your keyword strategies will become more common. With the influence of voice search on the horizon, we may see keyword phrases beat out single keyword search terms. What we do know, however, is latent semantic indexing (LSI) keywords, surrounding your focus keyword, will help give Google’s search algorithms context. As machine learning becomes more advanced, context becomes crucial because it establishes the intent behind a user’s search. The LSI keywords you use assumes the job of pairing a user’s search intent with appropriate content. The more accurate your LSI keywords indicate the context of your content, the easier it is for Google to make sure your page gets paired to a user’s search query matching the same context of your content.

Latest Google Ranking Algorithm Update

There are between 500-60

0 Google search algorithm updates that occur each year. Only a few of these individual updates are notable and warrant attention.

SEO, ranking, optimization, searc engine optimization

We currently reside in Google Hummingbird. It’s the latest update of Google’s search algorithm, which debuted in 2013. With the Hummingbird update, search engine optimization changed its approach from analyzing single words in search queries to entire word groupings to construct meaning. This changed the algorithm from a high density word search engine to a context based search engine. Now, pages are ranked more accurately based upon the content they offer, rather than the amount of times they repeated the search term.

Satisfying User Search Intent
 

In SEO, we’re always looking to maximize reach and traffic to our website. What if we achieve those but still can’t increase dwell time or, even worse, increase conversions. Even though your searches are high, the case may be you’re not putting out relevant content that satisfies user intent.

In order to satisfy a user’s search intent, you have to know what information they’re looking for. Every time a query is made, there are three types of interpretations Google classifies: dominant, common and minor.

Dominant interpretations are what most people intend to search when entering a query

Common interpretations can have multiple interpretations

Minor interpretations are less common interpretations (can be locally dependent)

Within these interpretations, there are categories of search intent which determine the type of results you will receive. Google calls this “Do – Know – Go.”

Transactional (Do)

Informational (Know)

Navigational (Go)

The first category, “Do,” is a transactional category where searchers look to purchase or complete an action. This happens most frequently on mobile because people are on the go and looking to receive short and simple answers to help complete a purchase. With the increasing use of digital personal assistants, people can verbally command purchases through Google Home and Alexa assistants. The second category, “Know,” is an informational query. At this stage, users are looking for value through content to help inform them of a decision they will make later down the road. Even though, there’s no direct correlation between the quality of content a user receives and their immediate purchase intent, businesses understand the inherent value of good content. The last category, “Go,” is a navigational query, where users are looking to go to a specific web address.

Once you understand the intent behind a search, you can begin to hone your content into a category that helps to provide users with what they’re looking for.

Why You Need Latent Semantic Indexing

 
Keyword research and SEO, ranking, optimization

Because some words are homonyms, words with double meanings, you need satellite words to narrow down meaning of homonyms to one definition over the other. For example, the word “book” can be a noun; however, “book” can also be used as a verb to indicate making a reservation. If you work for a hotel company and want to buy the keyword “book,” you can face competition from publishers, retailers, and more. Unless you add LSI keywords to indicate your less common definition of “book” is different from another more common definition of “book,” you’re going to be fighting an uphill battle. It would be far better to use the keyword phrase “book your stay,”- with your focus keyword still being “book,” but adding LSI keywords “your stay.” This allows Google to understand the intention of this search is to make a reservation rather than to buy a book.

More examples of homonyms where LSI keywords can help:
 
  • “Pen”
  • “Terminal”
  • “Left”
 

You get the idea…

It goes beyond just homonyms. Google also needs to parse through semantic content like abbreviations, parts of speech, and references. This is why adding LSI keywords identifying which of these groups your focus keyword belongs to is paramount.

Instead of looking for just your focus keyword as many times as it appears (keyword density), Google looks at other words on your web page to help give it context. By finding words relating your keyword to a certain context, Google can better identify the intent of your web page and help index it for search optimization. For example, your focus keyword is “apple.” Most of us know that could either reference the fruit or the famous tech company. Now, Google will look through your page to find words clarifying one of those two definitions. If Google searches your page and finds words like, “red delicious, granny smith, and baked apples,” it will index your page for searches based on “apple,” the fruit. The opposite would be true if it found words like, “iPad, iPhone, and laptop.”

LSI keywords are fantastic because they allow your pages to get searched for keyword variations based upon your primary keyword. Long gone are the days where you have to jam in as many of the same keyword as you can on a single page. LSI makes it far more important to produce quality content that is, above all else, accurate.

With that out of the way, let’s look at how a beginner can tackle keyword research.

Brainstorming Phase

Fulfill Search Intent

The first thing to consider before creating any kind of marketing content is its purpose. Now that you know what search intent categories exist, pick one and optimize content around it. For example, if you choose to do an informational blog topic, make sure you’re facilitating someone’s intent to learn by creating a topic they’re interested in learning about.

Run through some ideas you think would captivate your audience and, by process of elimination, choose the topics which resonate most. Begin to choose keywords which best correspond to your topics. Don’t worry, we’ll make adjustments to these in a second. Once you’ve completed your primary list of keywords, include sources from reputable and authoritative organizations, and you’re ready for the next step.

Search Volume & Clicks

Using the resources at the bottom of this post, begin researching the popularity of keywords on your niche topic. You’ll find keyword popularity is primarily sorted by search volume and clicks. Don’t be fooled by search volume, as it’s not the best metric for accurate traffic representation. Instead, take search volume and divide it by the number of clicks. This will give you the click-through-rate (CTR) of each keyword. By comparing CTR, you’ll have a better understanding of which keywords translate into traffic. The sources with high searches and low clicks could have a disconnect between user intention and satisfaction; therefore, try to identify if there are similarities between keywords with high CTRs. This is where you’ll find the best hints for your page keywords.

Competitor Research

Assess Competitor Pages

Look at your competition to see which keywords are working best for generating traffic to their pages. Compile the keywords and topics of their 10 best-performing pages to determine if they rank for keywords on topics you could similarly make to steal away traffic.

Content Gap Analysis

Perform a content gap analysis to understand which topics to focus on. Look at your competitors’ web pages bringing in the most traffic and determine which search intent category, keyword and topic corresponds to each page. Create a spreadsheet with these categories and filter them by their search intent category (do, know, go).

If you’re trying to bring in new customers through informative content, you can quickly see which keywords and topics are most popular for that category and optimize your content around them. You can then do the same for transactional and navigational categories.

Related Keywords

When you search the top 10 pages that rank for a keyword, you’ll see the common keywords or keyword phrases people use to rank. We’re going to ignore these words and phrases. Focus on the words that aren’t common in the top 10. These will be keywords that are related to common keywords. For example, here’s a list of top searches:

“website builder”

“ecommerce website”

“automated website builder”

“fast website builder”

“personal website”

In this example, we can see the word “website” and phrase “website builder” are common among top searches; however, the words surrounding this phrase are also important. Not only do they give them context, but they provide you with ammunition you can use to rank better. You can take words like “fast” and “personal” and include them in a new post you can later optimize for search.

Choosing Your Keywords

With the on-going debate over short and long-tail, it’s hard to know which type of keyword to choose. Keep reading to get a better idea:

Short-Tail Keyword

Head terms, also known as short-tail keywords are 1-2 word terms or phrases used for search. They comprise 30 per cent of all global search; however, they generate the most traffic.

These keywords get the highest amount of listings on Google and secure you the best chance of having your content viewed; although, they are by far the most competitive.

Medium-Tail Keyword

Medium-tail keywords are right in the middle. These keyword phrases typically consist of 3 words and can be great sources of traffic, if composed well. Three words gives enough flexibility to create unique keyword phrases applicable to certain niches. This will require experimentation.

Long-Tail Keyword

70 per cent of all global searches are long-tail searches, 4 word phrases or more, and these include hundreds of millions of searches every day when taken as a group. These types of searches often result in lower traffic volume but bring in higher quality traffic. Don’t confuse the two.

One lesson new search marketers need to learn is long-tail keywords often make better conversions than single word searches. For example, a person searching for “suits” or “shoes” is most likely browsing non-committal; on the other hand, a person searching for “best price Tom Ford navy blue suit” or something more specific like “best price Air Jordan size 12,” most likely has their credit card out.

Titles, Meta Data, & Headers

If you find your site isn’t receiving the kind of traffic it deserves, try optimizing titles tags, meta data, and headers.

By aligning your title tag more accurately to the content on the page, you can increase your chances to rank better. If there’s too much of a disconnect between your title and your content, say goodbye to page views. If you don’t rank well, try experimenting with new titles and measuring which one performs the best. Meta data doesn’t rank but is still a good way to help summarize what your page is about. H1 and H2 headers get ranked. Write your headers as if they are search terms. This will give them a higher probability to receive traffic. If you’re stuck, Google your heading, head down to the bottom of the search page to the “searches related to” section and see what is recommended in bold. Modify your header by incorporating a related term that is popular.

Bonus – alt-text is another way to drive traffic to your site. Fill out alt-text descriptions in order to create another avenue to receive traffic.

How to Judge Keyword Value

To understand how valuable a keyword is for your website, consider the following factors:

Does the keyword relate to the content on your website?

People should be able to find exactly what they’re looking for on your website if they were led there by the keyword. If the content on your site answers all their questions and offers a solution (hopefully in the form of financial transaction), you have a good working system.

Find out which of the major search engines rank you for your keyword

This will give you an idea of what it takes to make it to the first page. Also check for ads running along the top and right side of organic search results – it’s a good indicator of high-value keywords to steal.

If your website fails to rank well, you can buy test traffic to find out how well it converts

You can use Google AdWords and select “exact match,” so as to point traffic to a specific page on your website.

To get a clear picture, track impressions and their conversion rate over the course of about 300-500 clicks.

Having collected this data, try to determine how valuable each keyword is

Let’s assume, for example, you have a search ad that generated 5,000 impressions over the course of a single day. Of these five thousand, 100 unique visitors came to your site, and three converted for a total profit of $300.

This means that a single site visitor for that particular keyword is worth $3 to your business, and out of the 5,000 impressions your website could generate 18-36% click-through rate in 24 hours with a #1 ranking.

This would translate to about 900-1800 visitors per day with each of them worth $3, or between $1-2 million per year. Those are significant earnings in the long run. With a consistent growth pattern, there really isn’t any apparent limit to growth.

9 Beginner Resources for Keyword Research

Google AdWords is a common starting point for SEO keyword research, as it gives you an estimate of search volume in addition to predicting the actual cost of running paid campaigns for specific terms.

In order to predict your chances of success, it’s vital that you first understand the demand for a given search phrase and the effort required to achieve high rankings for it.

If you find that all the top ten results are from large established brands and you’re only starting out, the battle for high rankings can take years of effort and a considerable amount of money in paid marketing. Consider changing your strategy to win SEO battles with some of these beginner tools:

Google Trends

Wordtracker

Google Keyword Planner

Ahrefs Site Explorer

Google Search Console

Moz Link Explorer

Google Correlate

LSI Graph

SEMrush

With a good understanding of keyword research, you will soon see your website gaining traction online. Remember, to get found by customers, you need not only a responsive website, but knowledge about what your potential customers are looking for as well.


Read more at https://www.business2community.com/digital-marketing/digital-marketing-keyword-research-101-02162484

0

Education

People spend more and more time on their devices, making the internet an incredibly useful platform for advertising and marketing. You probably spend a huge chunk of your free time on your phone yourself! However, search engines and social media platforms regularly change their algorithms. This makes it difficult to keep up at all times with new trends, especially if you are busy running your own business. Moreover, a certain skill set is necessary in order to launch successful marketing campaigns.

It might be high time to try a top digital marketing agency if you want to see excellent results at a reasonable cost. There are many benefits to outsourcing this part of your business. Below are six of them:

why to hire a digital marketing agency. A notebook with statistics, diagrams and a girl writing in it

  1. Expert advice
    A great digital marketing agency has already successfully worked with multiple companies and brands. It is no secret that the necessary techniques and strategies take a lot of time to master. Experience is simply invaluable in the field of marketing.
    You no longer have to spend your time and resources trying to work your way through the basics. With specialists working on your digital marketing efforts, you will have better chances of success and this will hopefully translate to bigger sales in the future.
  2. Advanced tools
    There are specialized tools and applications that will help improve the effectivity of your marketing style. Sometimes, they can be even necessary if you want your marketing strategy to be successful. However, they can be prohibitively expensive for small businesses. A digital marketing agency will already have access to these so you do not have to go through the process of acquiring and registering these programs. This way, you can allocate your resources to other aspects of your business.
  3. Cut down costs
    Apart from saving up on tools and programs, there are other expenses you can eliminate by hiring a digital marketing agency. You would not need to hire an employee specifically for this task, for one thing. The traditional setup requires the payment of benefits, additional office space, and payroll taxes – you can say goodbye to all of these by outsourcing. Moreover, a digital marketing agency is scalable so you do not need to worry about it being unaffordable for a small business.
  4. Improve productivity
    It is common for small businesses to delegate additional tasks to their employees. When you hire an expert from a digital marketing agency to handle your campaigns, everyone else can focus on their important and more pressing tasks. Once they have a lighter load, this means they will be able to concentrate their time on productive projects. You, meanwhile, can focus on running your business and work on doing what you know how to do best instead of spending an inordinate amount of time learning the tricks of the trade.
  5. Great brainstorming
    When you have access to experts in the field, you will be able to hear the best suggestions on marketing in general. Thanks to their extensive background, they already know what works and what doesn’t. They can assess the strategies you employed and give you honest advice on the best course of action. Likewise, they can come up with new techniques that you might not have even thought of.
  6. Measurable results
    It is important to have a metric for the success of the campaigns you launch. This way, you will be able to evaluate how well the strategy is doing. A digital marketing agency will help you calculate the Key Performance Indicators (KPIs) so you can figure out the performance of your strategies. If it is ineffective, you can take extra measures to reinforce it or change directions altogether. In the end, these analyses and evaluations will help you come closer to achieving your goals and objectives.

Do Your business and we will take care of Your digital marketing.
Check out our services

 

These are the 15 must-read books for every digital marketing professional:

books for digital marketers. 6 books in a hand with white background

  1. Made to Stick: Why Some Ideas Survive and Others Die Hardcover by Chip and Heath, Dan Heath.
  2. Tribes: We need you to lead us by Seth Godin.
  3. Non-Obvious: How to Think Different, Curate Ideas & Predict the Future by Dr Rohit Bhargava.
  4. Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer.
  5. Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin.
  6. Ogilvy on Advertising by David Ogilvy.
  7. Experiences The 7th Era of Marketing by Robert Rose and Carla Johnson.
  8. Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich.
  9. Building a StoryBrand by Miller Donald
  10. How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk.
  11. Contagious – Why Things Catch On by Jonah Berger.
  12. The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
  13. Hooked: How to Build Habit-Forming Products by Nir Eyal.
  14. Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger.
  15. Youtility: Why Your Marketing Should be About Help and Not Hype by Jay Baer

It is difficult to build up a lot of experience in digital marketing, especially when you consider that it is a fairly new field. Business owners will, undoubtedly, benefit from a great digital marketing strategy. You will no longer need to navigate a complicated and difficult field all by yourself when you choose to outsource. When you leave these things to the experts, you will be able to spend your resources – money, time, and effort – on other more productive things. It is definitely a great investment and you will see this for yourself once it translates to better sales and increased productivity in the workplace

Thanks for the article https://ceoworld.biz/2018/10/08/6-reasons-to-hire-a-digital-marketing-agency/

0

Education
Every time thinking of the best universities in the world, our mind automatically jumps to an Ivy League like Harvard, Princeton, or Yale. But the things have been changed recently. According to the Fortune,  the new global list has been published and The University of Oxford in England is now considered the world’s best university. Oxford, a university dating back to 1096, took the No. 1 spot in the latest World University Rankings, knocking the California Institute of Technology, an incumbent of five years, to second place. Oxford’s success can be attributed to its improved performance in teaching, research, citations, and international outlook—the four indicators that underly the methodology of the rankings, according to the Times Higher Education.

But more specifically, Oxford’s No.1 spot comes from its strong research income, which the university secured at a record £522.9 million, or $679 million, according to the Wall Street Journal. Its research was also considered more influential, and it has been more successful at “drawing in international talent,” notes the Times Higher Education.

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